There are four main reasons why email marketing is the number one form of marketing today.
The first, email marketing is targeted, the second is what's called top of mind, the third is digital word-of-mouth and the fourth is email marketing is inexpensive.
Email marketing is today's number one ROI form of marketing averaging $47 return for every dollar spent.
"As many marketers feel the squeeze on their budgets, email marketing is becoming more popular as a cost effective and measurable way of communicating with customers and prospects."
Experian Australian research into email marketing.
"Thankyou for your assistance in setting up our new format of E-News. I am pleased to say we have sold sponsorship space on the page, meaning the newsletter has generated sponsorship revenue for Adelaide United FC for the 2011/12 season. We are very impressed with the software and look forward to working with you further."
Victoria Jaworskyj
Adelaide United Football Club
"I have done a calculation, of total sales over the past few ‘email newsletter’ that we have send out and our average sales generate just from the email, is $4,000."
Paula Stevens
Scarpantoni Winery
"Thanks for introducing me to your exceptional product. After 6 months procrastination we launched our first edition on 30 May. The $38.50 cost of sending the emails reaped $5000 revenue (8 purchases) directly from the offer made in the newsletter from clients who hadn't been in touch for over 6 months. This far exceeded my expectations. Coming up 30 June we made a last week of the financial year offer and that generated another $5000 revenue (10 purchases), this time from our complete database (still only costing $55.00). Truly amazing. We have also noticed an increase in general business which has co-incided with the introduction of the newsletter. This could be co-incidence but I think that using this neat simple tool to communicate with our database has created an awareness and triggered flow-on business. Very inexpensive, easy and simple tool to use - my only regret is that we didn't get going earlier. I believe every business should bite the bullet and sign on."
Nick Llewellyn
Little Adelaide Catering Co
"We are thrilled with the quality, execution and level of service involved in our first campaign. The return on direct marketing via email far out ways measures used in the past! Our first sale off email paid for the whole campaign, brilliant"
Alexandra Baker
Berridges Fashion
"After getting very frustrated with previous efforts and "marketers" we were very happy to have found Honeyweb to assist us with our online marketing, Steven is an expert and is really focused on results based marketing efforts and doesn't hide behind the smoke and mirrors which is so common in this industry. Steven and the Honeyweb team have been able to provide us with great advice and very practical solutions including our new website, email marketing template and facebook business page. All in all, a great value service!"
Matthew Watts
Bison Electrical
"We are very happy with the our website. It showcases our gyms exactly how we wanted them to be. In addition to this outstanding work, we appreciate the complete online marketing strategy and ongoing help with our social media marketing. Thank you Steven and the Honeyweb team"
Kristina Drage
Bodyapeel Gym's
"We would like to thank Steven and the team at Honeyweb for our fantastic new website. We have had great feedback from our clients and the eZmail template is allowing us to strengthen our client relationships."
Richard Allen
Allen & Co Accountants
"Honeyweb are highly professional and very easy to deal with. They were very conscientious in regards to providing us with a design that followed our and Toyota Australia's branding guidelines and we look forward to working with them in the future."
Tom Gilbert
Adelaide Hills Toyota
"I would like to thank Steven Hamilton for arranging our fantastic website, email marketing and SMS marketing. While our website has been one of the best investments we have ever made we are now very excited to start our email and SMS marketing campaigns designed to drive even more traffic to our website and into our venue"
David Elmes
Watermark Glenelg
"I would like to thank you for helping us generate a NEW revenue stream for the club. eZmail is an amazing product... Previously I have not had to work with electronic newsletters and I was quite apprehensive about getting started. I must congratulate you on a wonderful template, the easy step by step guide when putting together a campaign and the final result looks great. The scope for editorial and pictures is generous and easy to work with and there are so many options when putting together an E-newsletter. The feedback from our E-newsletter has been excellent. I have found it easy to sell advertising spots to sponsors and supporters and as mentioned, it is now generating a new positive revenue stream for the club. The quantity of reports that I can pull are very useful for my campaigns, I can see what works and what doesn't and best of all compare campaigns and see if our database is growing, an excellent method to follow up new membership opportunities. Most importantly I thank you for your ongoing support."
Dee Shepard
Sturt Football Club
"Honeyweb's eZmail has been a fantastic success for my business. The template looks fantastic and I will soon have a 2nd template designed specifically for a new product I offer. The tracking facility allows me to up follow up on genuine hot leads which have lead to a number of new clients. The Honeyweb email marketing strategy is working great and that's why I have already given Steven the names of a number of my friends who I believe will also benefit from implementing Honeyweb's email marketing strategy and you will too"
Mark Aiston
Media Insider
"I have been extremely impressed with the Honeyweb email marketing tool - it is simple, easy to use and the templates provided are very visually appealing"
Stephanie Horlin-Smith
Claroin Hotel Soho
"Great marketing, lead generation & value added tool. Give it time, focus on the information & make it consistent. It can work very well for your business."
Tim Kay
Fitness 5022
"I considered a number of different marketing strategies to try and grow my business, including those recommended by marketing professionals in a marketing study. When somebody recommended I look into Honeyweb's eZmail and told me how dramatically it had helped their business, I knew I had my solution. Cost-effective and delivering proven results across a wide range of businesses, eZmail is a modern solution that I can use to hit my specific audience. I love being in complete control of when and how I use eZmail. And the price means I don't break my marketing budget!"
Viki Bickerton
Virtual Office Mania
"If you are looking at ways to keep in touch with your client bases electronically and have found it a bit of a difficult and daunting process. Alisa and I used the following service provider to help us establish templates for our Winery's newsletter. Steve is an easy person to deal with and makes this technology stuff user friendly and we were impressed with the functionality it delivers. We also use it at the Sturt Football Club"
Michael Hart
Hart of the Barossa
"I highly recommend Honeyweb's solution to e-newsletter marketing, it is working for us and we only started using this marketing tool less than 6 months ago and already we have made our money back, two fold. Can't ask for better than that!"
Cathrine Greven
Greven & Co Accounting & Financial Services
"Using the Honeyweb system has streamlined how we communicate to our web database immensely. We are able to get multiple messages out to our customers in an interactive way that allows us to track what people are responding to most. Steven has made the tedious job of setting up these types of media very easy and we look forward to growing our database and using the system more frequently in the future"
Gareth Lewis
The Kings
"We are so happy with our new website created by Honeyweb, it is bright and beautiful and exactly what I had in mind for our new business branding. We have had heaps of feedback to say how user friendly it is and how lovely it looks! And what's more, our Google stats say that our bounce rate in January has decreased approx 48% to only 23% now instead of around 45-50% most months before our new site was up. That means that half the people who visited our site actually clicked past the first page and were enticed to look into our website rather than clicking out straight away because the old home page was so boring! We also had Honeyweb build our new eNewsletter, which has also given us some great results. Our first campaign ROI was an amazing 2,000 % Thanks very much Steven, Trent, David and the team!."
Kate & Jason (Snowy) Carter
Hahndorf Farm Barn
"So I see from my nifty little reporting tool that you've forwarded our newsletter to a friend!! How GOOD is this concept! It was so easy to work out and put together, really appreciate you introducing BarZaar to HoneyWeb!"
Renne
BarZaar
"Honeyweb allows me to keep my customers informed of what's happening in the studio and create greater interest. I have had many members return after receiving my Honeyweb newsletters! It's a quick and easy way to stay in touch!"
Sally Downs
Contours
"Honeyweb's eZmail email marketing solution allows us to target our marketing to our best customers at a fraction of the cost of traditional marketing techniques. Honeyweb have designed a fantastic email template that is easy to use and we can even track open rates allowing us to gauge the response and it's been fantastic. If you believe customer relationships are important then Honeyweb's eZmail email marketing solution is something you should implement today"
Sandra Bailetti
Bailetti Sports
"JS Sports is delighted to be a client of Honeyweb, our business is gaining more valuable exposure as result of the eZmail program they have structured for us. We are extremely happy to recommend their service to the business community."
Joe Siciliano
JS Sports
"Thank you to Steven and the team at Honeyweb. We love our new website and email marketing software, the fact that we can easily update our website and send regular eNewsletter to our clients and interested industries means we can build strong relationships well into the future. The training was fantastic and we look forward to working with you for many years to come."
Mark, Mark, Troy & Felice
BuiltCo
"Steven Hamilton has very kindly given donated our website and email marketing solution. They have put in lot of time and effort to make a sensational site. I would have no problem recommending his company (Honeyweb) for any work done to any sites in the future. As he has donated this I can't thank him enough and will always do the right thing for him and company. Once again Thank you very much Steven."
Chris Collins
Support 4 Disabled Kids
"Even before Honeyweb came along, I always believed that internet marketing was a key element in any business hence why I tried to make an effort to keep an email subscriber base. I just didn't know how to make attractive newsletters using plain text emails! Then Honeyweb came along and changed all that. They provided me with a template and an easy to use subscriber management system which I could effectively use to reach my customers. Now, my emails look extremely professional and I am always guaranteed sales after I send out the newsletters because people can look and read about all the new products in my store. Also, one feature I really appreciate is the ability of the Honeyweb system to keep track of who is reading my emails, clicking on links, and bouncing off so I am aware of whats going on. I would definitely recommend Honeyweb to all of my friends if they were looking for a Newsletter system!"
Peter Ti
Eternal Spirit
"We would like to thank Steven and Honeyweb for our fantastic new website and email marketing solution. Having the ability to change content and promotions in-house allows us to keep the site fresh and up to date. Steven really knows his stuff, we have implemented an online marketing strategy rather than just a website. The site has already been a great success and we look forward to working with Honeyweb for many years to come"
Chris Bull
Ecoplus
"Honeyweb has been fantastic for me! I have been collecting emails at my business for 2yrs waiting for a program just like this! What makes it so good is it's very easy to use and even more useful is the ability to see all activity by clients accurately and what they are looking at when. Honeyweb has been very successful for me and my business"
Christine Gabel
Tan Ezy Adelaide
"A relevant and well presented email newsletter is the most efficient form of advertising for us. We can track who looked at certain products and then send further printed info and samples to interested customers"
Simon Moore
Evright.com
"Having an email template designed by Honeyweb has been one of the best marketing tools we have implemented into our business. The software is easy to use (an absolute must)! and the response we've gotten from our clients has been great. A lot of positive feedback about the professionalism of our emails. We put off advertising via this medium for so long because we found the whole idea so overwhelming but with Honeyweb it's been easy and really effective"
Susy Giannakis
Beauty at its Best
"Steven's knowledge of online marketing has opened our eyes to the potential of a well run, closely monitored strategy and we look forward to future sales and leads via the latest addition to our business."
Graeme Kellett
Burns Ceilings & Building Supplies
"Honeyweb has provided the Glenelg Football Club with a business solution that enables us to reach our members in a professional and efficient manner. The whole process is straightforward and also provides us with detailed reporting to ensure we are maximising our opportunities"
Steven Barrett
Glenelg Football Club
"Well we ventured into a new communication medium with Honeyweb. With the help of an editor we used the interface for an email to a new group of potential customers. Once we were familiar with the web interface the process is wonderfully simple. We are monitoring results and have some useful information and some potential new contacts who are happy to learn more about what we do. Thank you for the introduction to this very useful medium to send out messages regarding our business"
John Grocke
Johnston Grocke
"A huge ‘thankyou' to the team at ‘honeyweb' for the Leicester's amazing new website and ezmail marketing. We had an extremely out of date website which was very time consuming to manage, so we needed a fresh new look and that's exactly what honeyweb created! From initial contact, everyone put in 110% to create exactly what we needed, a modern, stylish and easy to navigate website with more efficient marketing solutions. Everyone was committed to the development of our business. Honeyweb's techie" Trent was always available and happy to answer all of our questions. This professional yet individual approach gave us assurance we would be happy with the end result and it has certainly surpassed our expectations! From the very creative and attractive design of the site, through to our new ability to connect with customers and track their interest online, everything has been well explained and is definitely user friendly! Creating our first new campaign through ezmail was quick, simple and looked fantastic! The positive feedback from our customers and amount of unique hits on our new website is a remarkable transformation!""
Ian, Nathan, Nat & Tanya
The Earl of Leicester
"Thanks to Steven and the team at Honeyweb for their assistance in the implementation of an email newsletter program for our business. The newsletter is a great way of keeping in contact with clients and is also a fantastic marketing medium which has more than paid for itself. The interface is well designed and the creation, scheduling and sending of newsletters could not be easier. Combine this with the multitude of statistics and reports, it makes a very valuable business tool."
Toby Caldow
JAG Timber Products
"I have been meaning to contact you and let you know that the new mailing system through Honeyweb is working great for us. It is great to look at the stats from each mail out and the fact that we can see all the emails have gone out as we were unsure how many were going out through our previous system. This has really been a positive advantage to our company and we are looking forward to introducing this process to our sister company MediPro over the next few months."
Tim Cawte
Media Promotions
"Would just like to thank you and your team for all the amazing work you have done for us, since the new website has taken off we have had double the amount of traffic and enquires for our venue. It's been so easy to work with your company with the ongoing support and the quick responses and help when needed. The e-newsletter has also been a great way to get in touch with all our clients for upcoming events giveaways etc. Thanks again for everything!"
Geoff & Jackie Balmforth
Belair Park Country Club
"We are new to email marketing and found David and Steven at Honeyweb to be so helpful.For a very reasonable price we have a very professional looking product. The features and reporting abilities are fantastic! We can now manage our data base. We can see who, where,when and how often our customers are responding. Prior to these reporting functions we were blindly sending info to our customers. We now have control and and with a professional looking template that is so easy to use we are set to communicate to our existing customers and gain more. I can not recommend the guys at Honeyweb highly enough and welcome any enquiries regarding our experience."
Roy Lawson
Lawson Services
"Steven has been a fantastic help to our business. Honeyweb's tools are user friendly whilst being professional and results driven. I would recommend Honeyweb to any business that wants to connect with it's customers."
Chris & Sally
Prospect Home & Garden
"Steven is very customer focused and his knowledge of all things Internet are of great value to our company, I have no hesitation in recommending him to other businesses looking to improve the online presence."
Paul Hoddder
United Workforce
