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Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

YouTube Gives Advertisers Far Better ROI Than TV Ads: Google Report

Google has released a report that says ads on YouTube (which, we should add, it owns) give marketers a better return on investment than expensive TV commercials.

The study is based on analysis the tech giant did across eight countries and shows that four out of five times YouTube ads were more effective than their TV counterparts at driving sales.

YouTube Gives Advertisers Far Better ROI Than TV Ads: Google Report

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4 Tips to Improve Your YouTube Marketing

Are you marketing on YouTube? Could you use some new ideas to improve your YouTube results?

Perhaps you should reconsider your YouTube approach.

In this article you’ll discover four tips to make your YouTube marketing more effective.

4 Tips to Improve Your YouTube Marketing

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6 YouTube Tips to Improve Your Search Rank

Are your YouTube views falling? Do you need to rank higher in YouTube search results?

Understanding how you can take advantage of YouTube’s algorithm will help your channel and videos be seen by more people.

In this article you’ll discover how to make your video rank higher in YouTube search results.

6 YouTube Tips to Improve Your Search Rank

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YouTube Ads: What Marketers Need to Know About YouTube Advertising

Do you post videos on YouTube? Want to know what makes a video ad successful?

To discover how YouTube video ads work, I interview Derral Eves. Derral will explore YouTube ads and what marketers need to know. You’ll discover the formula for creating great video ads.

YouTube Ads: What Marketers Need to Know About YouTube Advertising

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How to Use 360-Degree Video in Your Social Media Marketing

Are you using video on your social channels? Have you thought about 360-degree videos?

360 videos produce more engagement and message retention than normal videos.

In this article you’ll discover how to create a 360 video and use it for your business.

How to Use 360-Degree Video in Your Social Media Marketing

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YouTube Strategy: How to Plan Your YouTube Marketing Success

Do you create videos for your audience? Are you curious about what works on YouTube?

To discover more about YouTube video strategy, I interview Owen Hemsath.

YouTube Strategy: How to Plan Your YouTube Marketing Success

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Top Brands Rediscovering YouTube: New Research

Is video part of your marketing mix? Wondering if YouTube is still relevant?

In the past year YouTube has enjoyed a sudden surge of interest from both advertisers and young consumers, largely fueled by mobile-device use.

In this article you’ll discover recent findings on how brands, consumers and marketers are using YouTube today.

Top Brands Rediscovering YouTube: New Research

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