Honeyweb Blog / Writing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Marketing Writing: 3 simple tips that can help any marketer improve results
Think Different. Just Do It. Melts In Your Mouth, Not In Your Hands.
Of course, those words have driven billions of dollars in sales.
This is the power of marketing copy. But don’t worry the bar is not as high as those famous slogans.
By Daniel Burstein
marketingsherpa.com
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Quick Executive Briefing: The 4 Questions an Effective Value Proposition Must Answer
Writing ain’t magic.
Sure, copywriters can craft a compelling narrative about your product.
But, we need something to write about. We can handle the “well told” part, but marketers need to identify the essential “truth” of their products. That truth is a value proposition.
By Daniel Burstein
targetmarketingmag.com
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6 Mistakes to Avoid When Writing Your Meta Descriptions
Optimizing your meta descriptions is an important aspect of on-page SEO.
Unfortunately, because meta descriptions are not a direct ranking signal, some SEO professionals fail to give them the attention they deserve.
Little do they know that properly optimized meta descriptions play an important role in getting visitors from search engines to click your links
By Sergey Grybniak
searchenginejournal.com
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