Honeyweb Blog / Website Optimisation
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
12 Google Analytics Custom Reports to Help You Grow Faster
“Statistics are like bikinis. What they reveal is suggestive, but what they conceal is vital,” said Aaron Levenstein, a former professor of business administration at Baruch College. [Tweet It!]
The same is true of your data in Google Analytics. Most of what you spend your time looking at (and re-looking at) is merely suggestive.
The 4-Hour Website Optimization Challenge: What Would the Experts Do?
As marketers, the clock always seems to be against us.
So when it comes to conversion optimization, most of us simply don’t have enough hours in the day to plan and execute a proper strategy, even if we do have the necessary skills and resources in place.
This led our team to a simple question: Is it possible to generate a sustainable lift for a website in just a few hours?
Is Egocentric Copy Alienating Your Prospects?
Do you know what the most common advice is for people trying to make new friends? Stop talking about yourself and ask about the other person.
People love to talk about themselves, so by giving into the other person’s desire to do so, you come across as ultimately likeable.
Well guess what? The same is true of landing page copy.
How to Get Started with Google Tag Manager (Part 1)
As an optimizer, it’s your responsibility to understand the implementation and analysis of digital analytics. Gone are the days of relying on the IT department to help you with basic analytics tracking. [Tweet It!]Fortunately, Google Tag Manager makes it easy.
Still, many optimizers don’t use Google Tag Manager (or any tag manager, for that matter) because it looks daunting. The truth is that once you understand the basics, it essentially becomes a second language.
Why Responsive Design Is Not Mobile Optimization (and What to Do About It)
Back in 2014, Jeremy Smith wrote, “Traditional optimization is dead, and in its place is arising a brave new world of mobile conversion optimization.”
I have to disagree. Is mobile conversion optimization a “brave new world”? Yes. Is traditional optimization “dead”? Not by a long shot.
Traditional (i.e. web) optimization and mobile optimization are two separate practices, requiring two separate strategies. One is not replacing the other. Instead, optimizers must learn to master both.
8 Ways To Measure Satisfaction (and Improve UX)
What is User Experience?
There are many definitions for “user experience.” To keep things concise,NN/g defines it like this: “’User experience’ encompasses all aspects of the end-user’s interaction with the company, its services, and its products.” Continuing, it’s important to distinguish this from UI (user interface). Here’s a quote from Peep further defining UX:
9 Website Credibility Killers
If your site isn’t credible, you’re certainly scaring off a large amount of would-be buyers. But credibility is quite contextual, and sometimes attempts to add credibility indicators can backfire.
How, then, can we create a web page that inspires trust, not skepticism? That aids a purchase instead of deters it? Credibility is “a measure of how believable and trustworthy your marketing is perceived to be.” Website credibility is derived from many factors, and these always depend on the context of your audience and your execution.
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