Honeyweb Blog / Web Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
The 21 Psychological Elements that Power Effective Web Design
“If I were to take my headline and put it on several other brands’ webpages, would it still apply to other businesses?
In other words, is my landing page headline generic or specific?
Let’s take the following headline from a healthcare webpage as an example: “WE WANT TO HELP YOU”
By Linda Johnson
marketingexperiments.com
Honeyweb are your local web marketing experts, contact us to discover how we can help your business.
Why Replication Is Critical for Every Web Marketing Test
How many times do you replicate a statistically significant web marketing test before reporting it out?
If the answer is “rarely or never”, your web experimentation process is likely missing one of the critical components of scientific reasoning and knowledge discovery: replication.
For the past decade or so, online controlled experiments (such as A/B testing) have become common on practically all major commercial websites.
By Stephen Watts
searchenginejournal.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Technology Investment Chart: High-revenue businesses prefer web marketing tech 13% more than low-rev
Marketing takes a lot of organization and technical chutzpah these days, so marketers are scrambling to buy software and build out their tech stacks.
CMOs want to stay ahead of or at least keep up with their digital-savvy competitors in order to retain, if not gain, market share.
Today’s chart shows what tech types brand leaders are buying and how fast.
By Heather Fletcher
marketingsherpa.com
Honeyweb are your local web marketing experts, contact us to discover how we can help your business.
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