Honeyweb Blog / Web Analytics Tools
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
A Simple Guide for the Busy Marketer: Using data from online marketing and web analytics tools
How does Adobe define bounce rate? What’s the difference between exit and bounce rate?
And how can these numbers be meaningfully used to better serve customers and ultimately improve results?
Let’s take a closer look at some of the numbers you see in your digital marketing analytics platform to help answer this question.
By Daniel Burstein
marketingexperiments.com
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