Honeyweb Blog / Value Propositions
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Sales Funnel Planning: Three ways to diagram and densify the force of your value proposition
In BuildClass #5, Flint McGlaughlin teaches how to analyze and amplify the force of your value proposition.
Here are some of the most important insights from this class:
- If it’s not a reason, it’s not a value prop.
- Look for a way to substantiate your qualitative claims.
- Let others make qualitative statements about you.
- Make only quantitative statements about yourself.
- When you have the best value prop, clarity is persuasion.
By Flint McGlaughlin
meclabs.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Sales Funnel Offers: How to select and refine the best value proposition for your campaign
In BuildClass #4, Flint McGlaughlin teaches about value proposition type and articulation in a marketing funnel.
Here are some of the most important insights from this class:
- The action of sales should be grounded in the reflection of marketing.
- Ask yourself, “Whom exactly will I serve best with this funnel?”
- Select the type of value proposition that best matches where the person is in the buyer’s journey.
- Use the smallest necessary “ask.”
- If you are not DELIVERING value, you should be PROMISING it, or IMPLYING it.
By Flint McGlaughlin
meclabs.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
3 steps to help you lay the foundation of your value proposition
In BuildClass #3, Flint McGlaughlin teaches how to give customers a foundational understanding before you structure your value prop argument.
Here are some of the most important insights from this class:
- The WHY only matters after the WHAT.
- If you can’t explain your model to a child, then you can’t explain your model.
- Use the top four inches of the page to achieve “story click.”
- Stop throwing “tries” at the page.
- We need to field the right offer at the right time for the right person.
By Flint McGlaughlin
meclabs.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
The 4 Types of Value Propositions Every Business Needs
Humans are value-rating machines.
Every day, all day long, we size up different decisions by appraising the value proposition of that action.
Should I buy this product? Sure, that’s the obvious one.
By Daniel Burstein
conversionxl.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
How to create a killer value proposition for your next email campaign
The value proposition could well be the most important part of your email campaign; it tells your recipient exactly what your offer is and why they should care.
We’ll teach you the 3 elements of an effective value proposition and show you actionable examples of great value propositions that compel people to take action.
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