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Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Cafes, Restaurants Can Use Social Media To Improve Business
With more and more people looking to the internet to find a restaurant, bar, club or winery to visit, it’s crucial for hospitality businesses to jump on the social media wagon
Social media is particularly important for hospitality, as people generally look to their peers when they’re seeking new experiences.
Ben Fuller, chief operations officer of hospitality software and consultants ImPOS, said 45% of small hospitality businesses were active on social media last year, it was time for the rest to get on board before they got left behind.
“People want to know that the place they’re going to try is going to meet their expectations or give them the experience they want. That’s the primary reason they turn to social media. On the other side of things, businesses should use social media because it improves their Google search ranking," Fuller said.
Read the full article here. Source: Andrea Beattie
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Twitter’s Untapped Value as a Utility Service Could be Key to Future Growth
Back in June, I wrote a post about how Twitter's failure to capitalize on one of their key opportunities, that being it’s value as a utility service, with the public, real-time nature of tweets making it the perfect platform to share community messages and information. My point then was that Twitter is now ten years old, and many people have grown up with it, which positions it perfectly to cater to the evolving interests of their user base, as opposed to trying to keep a hold on their place as the “cool” app amongst younger users.
In practical terms, they probably need to do both – keeping in touch with the next generation is critical to sustained expansion. But at the same time, if Twitter were able to highlight their value as a utility service, they may be able to re-frame the platform’s importance and make it a more essential app in the lives of more users - which could, in turn, also help them expand their user base and underline their key point of difference.
By Andrew Hutchinson
socialmediatoday.com
5 Tips to Build More Loyalty With Your Twitter Fans
Do you want to build deeper relationships with your Twitter followers? Looking for easy ways to create loyal fans on Twitter?
To reap the full benefits of Twitter, approach your engagement in a personable way.
In this article, you’ll discover five ways to turn your Twitter followers into loyal fans.
By Peter Gartland
socialmediaexaminer.com
5 Steps to Improve Your Customer Service Using Twitter
Do your customers use Twitter to ask questions and request support? Need a better way to manage your Twitter support?
By following the steps in this article, you’ll deliver a superior customer service experience on Twitter.
In this article, you’ll discover how to create a better Twitter customer service process for your business.
How to Use Twitter Analytics to Improve Your Engagement
Do you need better results from your Twitter marketing? Want to use Twitter Analytics to guide your efforts?
The data in Twitter Analytics reports can help you identify the content that resonates with your audience, so you can build a more active following.
In this article you’ll discover four ways to use Twitter Analytics reports to boost replies, retweets, and other engagement metrics.
How to Automate the Discovery of Twitter Leads
Do you use Twitter to find new customers? Looking for a way to streamline the process?
By combining the right Twitter search queries with If This Then That (IFTTT), you can start generating a steady stream of relevant leads for your business.
In this article you’ll discover how to save time and connect with more prospects using Twitter and IFTTT.
Periscope: How Your Business Can Benefit From Live Video
Do you broadcast on Periscope? Want to use it to connect with and grow your audience?
To discover how to use Periscope for your business, I interview Kim Garst.
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