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There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Coca-Cola Becomes First Brand To Buy Emoji On Twitter
Coca-Cola has become the first brand ever to pay for a Twitter emoji, after it purchased a picture of two Coke bottles clinking under the hashtag #shareacoke.
After it went live on Friday, the global soft drink manufacturer claimed a world record for the “largest Twitter cheers!”
Easy-to-steal ideas from the biggest brands on Twitter
The lovely thing about Twitter is that, like other social platforms, there isn't a very big barrier to entry. Nor is there a very big barrier to success when it comes to positioning your brand on the platform. All it really takes is a solid understanding of the network's nuances and your audience. But of course, some brands do it better than others.
The brands in this article represent the top 10 brands on Twitter, as ranked by follower count on Socialbakers. (Note: Due to the time elapsed between writing and publication, rankings might have shifted.) Now, as we noted in our previous article on Facebook lessons, the biggest brands on a given platform aren't always the most innovative. But it's safe to assume that they are doing something right if millions continue to allow them into their streams.
The best social media campaigns of 2015 (so far)
2015 has already proven to be a good year for brands on social media. Not only are brands really getting the power of social media, they're also beginning to leverage trends in the market. They're embracing humor and creating higher and higher quality content.
In this article, I will present a few of my favorite social campaigns of 2015 (so far).
What would you add to the ongoing 2015 list?
Surprising best practices for advertising on Twitter
Twitter has been around for more than nine years now, but many advertisers aren't aware of all its features.
The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world's most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses
The Google -Twitter Deal Goes Live, Giving Tweets Prominent Placement In Google’s Results
Tweets now appear for trending topics in a new carousel format. Twitter doesn't earn directly off display but will gain new traffic.
The deal between Google and Twitter to bring more tweets into Google’s search results announced earlier this year is finally delivering on its promise. Google is now showing tweets in a new and more graphical way on mobile devices, with desktop promised soon.
Social Sharing: How to Get More People to Share Your Content
Do you publish content online? Want more people to share your content?
To learn how to get more people to share your content, I interview Mark Schaefer.
Social Sharing Habits: New Research Reveals What People Like to Share
Are you curious about which type of social content gets the most shares? Are social shares part of how you measure social marketing return on investment (ROI)?
Do you wonder which social channels’ users share most frequently?
In this article you’ll discover the most recent findings about what types of content get shared most, which channels seem to have the most users who share and what posting times result in the most shares.
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