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Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Trending Hashtag #IStillFacebookBecause Shows What’s Good And Bad About Facebook

Twitter users have some good, bad and cringeworthy things to say about Facebook, the hashtag #IStillFacebookBecause has been trending since this morning and it is giving us the giggles:

The hashtag is currently trending worldwide, so far it’s generated 34,000 tweets. The tweets mainly focus on Facebook users’ penchant for racist ranting, birthday reminders, stalking, cats and political rambling.

Trending Hashtag #IStillFacebookBecause Shows What’s Good And Bad About Facebook

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25 Twitter Chats: Just for Marketers

Do you participate in Twitter chats? Want to find the best chats for social media marketing?

Participating in Twitter chats is an excellent way to network without traveling, grow your following and display your authority.

In this article you’ll discover 25 Twitter chats for marketers.

25 Twitter Chats: Just for Marketers

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How to Use Twitter Buy Buttons and Pinterest Buy Buttons

Do you want to sell your products on Twitter and Pinterest? Have you considered using Buy buttons?

Adding Buy buttons to your tweets and pins lets people purchase your products right from their social feeds.

In this article I’ll share how to add Twitter buy buttons and Pinterest buy buttons to your products

How to Use Twitter Buy Buttons and Pinterest Buy Buttons

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Twitter Replaces ‘Favorites’ With ‘Likes’

Twitter has switched up the star icon to ‘favourite’ tweets, with a heart-shaped icon to ‘like’ them instead.

On the official Twitter blog, product manager Akarshan Kumar said the platform was changing the function to ‘like’ as a ‘favourite’ “could be confused, especially to newcomers”.

Twitter Replaces ‘Favorites’ With ‘Likes’

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Twitter Launches New Audience Analytics Tool Called ‘Brand Hub’

As part of Twitter’s ongoing efforts to highlight the strengths and benefits of the platform to a wider audience, the micro-blog giant has today released a new audience analysis tool called ‘Brand Hub’.

Brand Hub takes Twitter’s on-platform analytics to the next level, offering new insights into elements like share of voice, audience demographic profiles and additional detail into the 'what' and 'how' of people talking about your brand via tweet. And while much of this type of data’s been available through third party sources for some time, this is the first time Twitter has incorporated such info into their own, free features - and given the information is coming direct from the Twitter itself, you can expect the data to be highly accurate, analyzing the full range of tweet conversations to add more context to your analytics. Here’s how it works:

Twitter Launches New Audience Analytics Tool Called ‘Brand Hub’

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How Not Using Social Media Can Hurt Your Business

It’s hard to believe, but some businesses are still slow to embrace social media for marketing and brand-building purposes. These businesses cling to outmoded methods of marketing without taking into account just how influential and far-reaching social media has become for consumers in B2C and B2B.

“Not having the right social media channels for your customers to reach out to you is the 1995 equivalent of not having a phone line,” notes Cassandra Hayes at SocialBro.com.

How Not Using Social Media Can Hurt Your Business

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The best times to post on Facebook, Instagram and Twitter

Want to build your social media following? There’s more to it than simply posting a lot of content.

It’s about finding your audience on the right platform, at the right time.

The best times to post on Facebook, Instagram and Twitter

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