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Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Twitter’s Latest Product Puts Branded Video Content To The Front

Twitter Australia has launched a feature called ‘First View’ which puts video advertising smack bang at the top of Twitter’s timeline both within the mobile app and on desktop. Angus Keene, sales lead Twitter Australia, discusses First View, its advantages and why video is so damn important for the platform.

Video is becoming more and more important for the platform. According to Sam Duboff, product marketing lead at Twitter, video views on Twitter grew by 220X from the end of 2014 to the end of 2015.

Twitter’s Latest Product Puts Branded Video Content To The Front

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6 Productivity Tools for Twitter

Are you struggling to keep up with your Twitter activities? Looking for a way to streamline your Twitter marketing?

The right productivity tools will help you manage your Twitter marketing more effectively and free up your time for other tasks.

In this article you’ll discover six tools and techniques that will boost your productivity on Twitter.

6 Productivity Tools for Twitter

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How to Grow Your Periscope Audience With Twitter

Do you want more followers on Periscope? Have you considered promoting your Periscope broadcasts on Twitter?

Twitter now allows users to view Periscope broadcasts live in their Twitter feeds, giving you exposure to a much wider audience than with the Periscope app alone.

In this article you’ll discover how to build a Periscope audience with Twitter.

How to Grow Your Periscope Audience With Twitter

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6 Ways to Use Advanced Twitter Search for Increased Influence

Do you want to be a recognized expert in your industry? Looking for relevant conversations to weigh in on?

Using Twitter’s Advanced Search to monitor keywords and conversations can help you connect with influencers and uncover opportunities for thought leadership.

In this article you’ll discover six ways to use Twitter’s Advanced Search to increase your influence in your industry.

6 Ways to Use Advanced Twitter Search for Increased Influence

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How to Easily Manage Multiple Twitter Accounts

Are you managing multiple Twitter accounts? Wondering how to streamline your Twitter marketing?

TweetDeck lets you engage, monitor and schedule tweets for multiple accounts from a single customizable dashboard.

In this article you’ll discover how to manage multiple Twitter accounts with TweetDeck.

How to Easily Manage Multiple Twitter Accounts

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Twitter Wants To Incorporate Fan Tweets Into Brand Ads

Twitter is creating a marketing product which would allow brands to leverage ordinary people’s tweets in their ad campaigns, instead of just using celebrity tweets.

The product called “brand enthusiast gallery” identifies Twitter user’s positive tweets about a brand or product and allows brands to syndicate these tweets in their ads. According to Digiday, who first reported the story, marketers were given a sneak peek of the product during last week’s Consumer Electronics Show in Las Vegas.

Twitter Wants To Incorporate Fan Tweets Into Brand Ads

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How to Run a Successful Twitter Contest

Do you want to boost engagement on Twitter?Have you thought about running a Twitter contest?

Twitter contests are a creative, fun way to attract more followers, engagement and shares on the platform.

In this post you’ll discover how to run a Twitter contest for your business.

How to Run a Successful Twitter Contest

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