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Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

13 Twitter Chats You Must Follow to Stay on Top of Marketing Trends

If you're working in the field of digital marketing, I’m sure by now you have a pretty clear idea about how important Twitter can be for a business.

Twitter provides you with the opportunity to connect with millions of people, helping to spread the word about your business, and share your views on the latest trends.

One of the most interesting options to make use of on Twitter is Twitter chats, an online event where you organize Twitter discussions around a topic, creating conversation among participants using a central hashtag.

By Vartika Kashyap
socialmediatoday.com

Honeyweb are your local marketing experts, contact us to discover how we can help your business.

13 Twitter Chats You Must Follow to Stay on Top of Marketing Trends

READ FULL ARTICLE

13 Twitter Chats You Must Follow to Stay on Top of Marketing Trends

If you're working in the field of digital marketing, I’m sure by now you have a pretty clear idea about how important Twitter can be for a business.

Twitter provides you with the opportunity to connect with millions of people, helping to spread the word about your business, and share your views on the latest trends.

One of the most interesting options to make use of on Twitter is Twitter chats, an online event where you organize Twitter discussions around a topic, creating conversation among participants using a central hashtag.

By Vartika Kashyap
socialmediatoday.com

Honeyweb are your local marketing experts, contact us to discover how we can help your business.

13 Twitter Chats You Must Follow to Stay on Top of Marketing Trends

READ FULL ARTICLE

Twitter’s Testing a New Format for Moments, Which Moves Away from Side Scrolling

Twitter seems a bit confused about Moments, and what they want it to be.

Actually, no, they’ve been very clear about what they’d like Moments to be from the start – a simplified way to showcase the best of what Twitter has to offer, making it easier for non-users to see why they might want to sign-up.

But despite its promise, and the hype around Moments’ launch, it’s never really lived up to expectations.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local marketing experts, contact us to discover how we can help your business.

Twitter’s Testing a New Format for Moments, Which Moves Away from Side Scrolling

READ FULL ARTICLE

Twitter’s Providing New Consumer Insights in the Lead-Up to the Holiday Season [Infographic]

Twitter’s partnering with Brandwatch and Cheddar to deliver a new series of data insights 

Which will highlight key market trends and consumer behaviors, based on Twitter data, throughout the holiday season.

The new initiative will aim to highlight actionable trends data for marketers, based on the rising tweet conversation - as explained by Twitter.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local marketing experts, contact us to discover how we can help your business.

Twitter’s Providing New Consumer Insights in the Lead-Up to the Holiday Season [Infographic]

READ FULL ARTICLE

Twitter Announces New Team to Help Brands Maximize Video Ad Performance

Twitter has announced a new element in their Brand Strategy team called #Fuel which will provide “end-to-end creative consulting and support” for brands looking to maximize their Twitter ads performance.

“Brands want to move at the speed of culture, and this team is designed to address that need.

The team develops content strategy to help set the strategic foundation, builds creative ideas to drive participation with brands, and drives video editing to help assets work harder in the feed.”

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local marketing experts, contact us to discover how we can help your business.

Twitter Announces New Team to Help Brands Maximize Video Ad Performance

READ FULL ARTICLE

Twitter Adds New Video Website Card to Provide More Immersive Ad Experience

Twitter has unveiled a new video ad type which provides a more immersive brand experience direct from your Twitter feed.

Called ‘Video Website Cards’, the new option enables advertisers to connect their video ads to a website, with the ad continuing to play as the website loads.

When clicked on mobile, the video shifts to the top of the screen, with the chosen website opening below it – here’s an example from Jaguar.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local marketing experts, contact us to discover how we can help your business.

Twitter Adds New Video Website Card to Provide More Immersive Ad Experience

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Twitter Is Adding a New ‘Bookmarks’ Feature to Help Keep Track of Tweets

Twitter’s working on a new bookmark feature which will help users keep track of tweets they want to come back to, without having to ‘Like’ them to keep tabs.

The above sequence is from a demonstration shared by Twitter product manager Jesar Shah, who noted that they decided to develop the option after a recent hackathon.

Users have been calling for a save option for some time – right now, as noted, you can Like a tweet in order to mark it for later reading, but that process is not ideal.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local marketing experts, contact us to discover how we can help your business.

Twitter Is Adding a New ‘Bookmarks’ Feature to Help Keep Track of Tweets

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