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Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Twitter Seeks to De-Emphasize Follower Counts with New Update

During his recent trip in India, Twitter CEO Jack Dorsey noted that he wants to make follower counts a less significant element in the app

Even going so far as to say follower counts are 'meaningless' in one session.

That'll no doubt put a hurt on those 'influencers' who've spent copious amounts of time following and unfollowing people to build up their stats, but Dorsey's logic does seem sound. 

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.

Twitter Seeks to De-Emphasize Follower Counts with New Update

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Twitter Getting Rid of Likes? Not Anytime Soon

So, is Twitter really getting rid of its Like button?

Maybe. Not really. Probably not at all. According to a report from The Telegraph this week:

"[Twitter] founder Jack Dorsey last week admitted at a Twitter event that he was not a fan of the heart-shaped button and that it would be getting rid of it “soon”.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.

Twitter Getting Rid of Likes? Not Anytime Soon

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6 Great Examples of Brands Using Twitter Effectively

Twitter may not be the flashiest or trendiest social network the past few years.

It’s not as sexy as Snapchat, doesn’t change as quickly as Instagram, and isn’t in the news as often as Facebook.

There’s significantly less “keeping up” to do with Twitter than with its alternatives.

By Ben Jacobson
searchenginejournal.com

Honeyweb are your local brand marketing experts, contact us to discover how we can help your business.

6 Great Examples of Brands Using Twitter Effectively

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Twitter Rolls Out Election Awareness Tools to Boost Voter Response

Following the Cambridge Analytica controversy, and the interference of foreign organizations on political discourse via social platforms

Both Facebook and Twitter are going to extra effort to positively influence electoral behavior for the upcoming US Midterms. 

Facebook announced new measures to encourage users to vote, including a new push on Instagram to reach younger users.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.

Twitter Rolls Out Election Awareness Tools to Boost Voter Response

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Twitter Implements Stronger Penalties for Users Who Post Questionable Comments on Periscope

Here’s an update that was quietly released late last week

Twitter-owned Periscope has announced new, harsher punishments for accounts which violate its rules as it seeks to crack down on inappropriate content on the live-stream platform.

While Twitter has regularly been criticized for failing to reduce the impacts of trolls and abuse on its main platform, Periscope has also been a problematic area.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.

Twitter Implements Stronger Penalties for Users Who Post Questionable Comments on Periscope

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5 Tips on How to Improve Your Twitter Video Efforts [Infographic]

No doubt you're already aware of the popularity of video content on social.

The theory behind the rise of social video is that users gravitate towards the medium which best enables them to share their perspective

First we started with text updates, then moved to images, and now video enables users to capture and share more of their viewpoint. 

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.

5 Tips on How to Improve Your Twitter Video Efforts [Infographic]

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Twitter Account Removals See Users Lose up to 70% of Their Following

Twitter announced a new push to remove inactive accounts from follower lists

Which, Twitter noted, would likely see allaccounts lose around four followers each, on average.

But the larger your account, the bigger your exposure – Twitter also said that it would be removing ‘tens of millions’ of profiles from follower counts, so potentially, it could have a major impact on the numbers.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.

Twitter Account Removals See Users Lose up to 70% of Their Following

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