Honeyweb Blog / Twitter Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
How to Use Twitter Buy Buttons and Pinterest Buy Buttons
Do you want to sell your products on Twitter and Pinterest? Have you considered using Buy buttons?
Adding Buy buttons to your tweets and pins lets people purchase your products right from their social feeds.
In this article I’ll share how to add Twitter buy buttons and Pinterest buy buttons to your products
Twitter Replaces ‘Favorites’ With ‘Likes’
Twitter has switched up the star icon to ‘favourite’ tweets, with a heart-shaped icon to ‘like’ them instead.
On the official Twitter blog, product manager Akarshan Kumar said the platform was changing the function to ‘like’ as a ‘favourite’ “could be confused, especially to newcomers”.
Get More from Social by Doing Less [PODCAST]
Facebook users react to and interact with content differently than Twitter users, and you won’t see results from your social media campaigns if you’re blanket publishing across all networks. But with all the social media platforms out there, it can be a real pain in the booty to tailor every piece of content to each specific network.
But as we learned in the latest episode of the Call to Action podcast, there’s plenty that can be done to streamline the process; Ryan Stewart, founder of WEBRIS, shared some analytics hacks to help you see better results without having to work harder.
![Get More from Social by Doing Less [PODCAST]](https://www.honeyweb.com.au/uploads/blog/Get_More_from_Social_by_Doing_Less.jpg)
Twitter Launches New Audience Analytics Tool Called ‘Brand Hub’
As part of Twitter’s ongoing efforts to highlight the strengths and benefits of the platform to a wider audience, the micro-blog giant has today released a new audience analysis tool called ‘Brand Hub’.
Brand Hub takes Twitter’s on-platform analytics to the next level, offering new insights into elements like share of voice, audience demographic profiles and additional detail into the 'what' and 'how' of people talking about your brand via tweet. And while much of this type of data’s been available through third party sources for some time, this is the first time Twitter has incorporated such info into their own, free features - and given the information is coming direct from the Twitter itself, you can expect the data to be highly accurate, analyzing the full range of tweet conversations to add more context to your analytics. Here’s how it works:
How Not Using Social Media Can Hurt Your Business
It’s hard to believe, but some businesses are still slow to embrace social media for marketing and brand-building purposes. These businesses cling to outmoded methods of marketing without taking into account just how influential and far-reaching social media has become for consumers in B2C and B2B.
“Not having the right social media channels for your customers to reach out to you is the 1995 equivalent of not having a phone line,” notes Cassandra Hayes at SocialBro.com.
Easy-to-steal ideas from the biggest brands on Twitter
The lovely thing about Twitter is that, like other social platforms, there isn't a very big barrier to entry. Nor is there a very big barrier to success when it comes to positioning your brand on the platform. All it really takes is a solid understanding of the network's nuances and your audience. But of course, some brands do it better than others.
The brands in this article represent the top 10 brands on Twitter, as ranked by follower count on Socialbakers. (Note: Due to the time elapsed between writing and publication, rankings might have shifted.) Now, as we noted in our previous article on Facebook lessons, the biggest brands on a given platform aren't always the most innovative. But it's safe to assume that they are doing something right if millions continue to allow them into their streams.
Surprising best practices for advertising on Twitter
Twitter has been around for more than nine years now, but many advertisers aren't aware of all its features.
The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world's most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses
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