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Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Twitter Endorses ‘Honest Ads Act’, Along with Facebook

While Mark Zuckerberg was facing questions from politicians, Twitter announced that it’s endorsing the Honest Ads Act, which is seen as a major stepping stone for the bill.

What does that mean?

The Honest Ads Act was introduced last October, and it basically sets out specific transparency requirements for social media platforms, websites and ad networks which see more than 50 million unique visitors a month.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.

Twitter Endorses ‘Honest Ads Act’, Along with Facebook

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A Love Story: When Marketing and Sales Get Aligned [Podcast]

On the fifth and final episode of this UpClose Podcast Series with Dayle Hall, SVP of Marketing at Lithium Technologies, we discuss the “love story” between marketing and sales.

This podcast series showcases The 5 Most Influential Topics for B2B Marketing, and includes one episode each on influencer marketing, data overload, digital customer experience, and the state of social engagement.

On this episode, you’ll discover what’s possible when aligning marketing and sales, leading the two to work superbly together toward common goals.

By Bernie Borges
socialmediatoday.com

Honeyweb are your local marketing experts, contact us to discover how we can help your business.

A Love Story: When Marketing and Sales Get Aligned [Podcast]

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5 New Facebook Updates and Tests Spotted This Week

Every week, every day, Facebook is trying out something new.

Some of those experiments take off – like Reactions – while others fall flat – like Facebook Stories (though I wouldn’t be counting it out just yet).

And while new tools and options are great, with so many different updates floating around, they can also be difficult to keep track of.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.

5 New Facebook Updates and Tests Spotted This Week

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5 Influencer Marketing Trends to Prepare For in 2017

In 2016, 86% of marketers used influencer marketing in some capacity, 94% of whom found it effective, according to a recent Linqia survey of 170 marketers.

As a result, marketers are doubling down on their influencer marketing efforts in 2017, increasing their budgets to include the tactic as a strategic piece of their overall marketing mix.

By Maria Sipka
socialmediatoday.com

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5 Influencer Marketing Trends to Prepare For in 2017

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Social Media Compliance for Business

Over 15.8 million Australians are on social media, and 57% of them are active on social media at least once a day

Whether or not your business has a social media presence, it’s likely your employees do.

With this in mind, it’s important you keep up to date with current trends and potential issues relating to social media use by your business and your employees.

As we enter 2017, here’s what employers and employees should understand about social media in the workplace.

Click here to read the full post. Source: Sarah Mateljan

Ensure your business is in the loop when it comes to social media trends and practices. Click here to learn more about our services, or here to start a conversation with us.

Social Media Compliance for Business

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