Honeyweb Blog / Technology
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Nine Posts $237m Half-Year Loss Due To Big TV Writedown & Falling Revenue
The trend of negative half-yearly results for the free-to-air TV networks continues, with Nine Entertainment (NEC) announcing a $236.9 million loss
The loss is a big swing away from Nine’s $320.8m profit a year earlier, while the group’s underlying profit was $75 million in the six months to 31 December 2016 – down 4.3% year-on-year.
Nine’s revenue dropped 4.5% to $659.2 million in the six month to 31 December 2016, while its earnings before interest, taxes, depreciation and amortisation (EBITDA) fell 6.4% to $119.7 million.
These figures indicate TV's loss in authority when it comes to advertising and marketing brands.
Read the full post here. Source: Huntley Mitchell
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TV Gloom: Where To Next For Seven, Nine And Ten?
It wasn’t a great 2016 for the free-to-air (FTA) players and now 2017’s looking even more calamitous than the year previous for Seven, Nine and Ten
When Seven unveiled its half year results – including a 91% dip in profits – it set the tone for the FTA networks besieged by tired programming, falling audience eyeballs and plummeting ad revenues (SMI Data out yesterday found TV ad revenues down 4.7% YOY to January).
Adding to the gloom, yesterday Ten’s CEO Paul Anderson warned shareholders of a bumpy year ahead. Anderson said the broadcaster was being buffeted by falling ad revenues, rising costs, ongoing threats from digital players and hefty license fees.
Read the full article here. Source: B&T Magazine
With this drop in television ratings, online marketing is only strengthening in its authority and potential, offering businesses a credible and powerful platform to promote their brand and products.
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How to Use Google to Plan Your Trip
Google Maps revolutionized how you get from point A to point B - Google Trips aims to to do the same for how you vacation
The smartphone app, released on Monday, uses what it already knows about you, based on data it has collected from your Gmail account, and combines it with established features from its other offerings, like Destinations, and its large database of crowd-sourced reviews.
The goal, as Google puts it, is to create a “personalized tour guide in your pocket.”
Read the full article here. Source: Justin Sablich
Need help with your online marketing strategies? Contact one of our experts today by clicking here.
Study: Gen Xers Are More Addicted To Social Media Than Millennials
According to a new Nielsen report, when it comes to social media, Gen X (those aged 35-50) appear to have a great addiction to social media than their younger sibling, Gen Y
The study found the Xs spent an average of 6 hours 58 minutes a week on social media networks, compared with the Ys 6 hours 19 minutes.
Neilsen also discovered that Facebook was the most popular social media platform on smartphones with about 178.2 million unique users in September.
Instagram was next with 91.5 million unique users, followed by Twitter, with 82.2 million unique users.
These figures are indicative of how influential social media truly is, which is definitely an advantage for businesses who are attempting to market their brand online.
Download the full report here. Source: B & T News
Click here to read how we can use social media to enhance your business' online presence, ultimately increasing your online sales. Click here to contact us.
Tech Sector Splurges $172 Billion On The Internet Of Things Since 2011
The global tech sector spent over $US31 billion ($A172 billion) on the Internet Of Things (IoT) related investments and acquisitions between 2011 and 2015 according to new research from Ovum.
According to Ovum’s Francesco Radicati, senior analyst, digital service, “Using data from Ovum’s IoT Investments Tracker, Ovum tracked 76 deals across eights sectors, including IT services, wearables and connected car. Intel led the charge with its $US16.7 billion acquisition of chipset maker Altera, while Verizon, Google and Qualcomm each made at least one acquisition over $US$1 billion during the reporting period.”
South Australia Introduces Legislation To Allow Driverless Cars
South Australia has introduced legislation in parliament today meaning we are one step closer to driverless cars on Australian roads.
South Australia’s Premier Jay Weatherill is a strong supporter of the initiative, when it was announced that road research body ARRB group would trail the first fully driverless cars in the southern hemisphere.
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