Honeyweb Blog / Summit Keynote
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A/B Testing Summit Keynote: A 4-step framework for designing winning hypotheses that generate market
An executive comes to you and asks, "How can we get more conversions?"
They want you to give them an action and use that action to find a solution. So you examine the data, which reveal customer behaviors.
So how do you formulate hypotheses to ensure you are not focused on simply getting a lift but are capturing valuable discoveries about the customer's thought process?
By Flint McGlaughlin
meclabs.com
Honeyweb are your local A/B marketing experts, contact us to discover how we can help your business.
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