Honeyweb Blog / Star Wars
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Are Some Brands So Popular They Don’t Need To Advertise?
For fans of the Star Wars franchise, a date is probably all they needed to swarm the cinemas for the seventh film. The franchise is so well known it’s a wonder any marketing or advertising is needed to have people lining up for the next instalment.
The Wall Street Journal [paywall] quoted chief executive of Disney Robert Iger questioning how much marketing they really need to do, due to the popularity of the movies already.
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