Honeyweb Blog / Sprout Social
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There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
New Survey Looks at How Marketers and Consumers View Social Media Engagement
Sprout Social has this week released its latest Social Index report
Which incorporates responses from over 1,000 marketers, and 1,000 consumers, in order to get a sense of how each group views social media engagement, and what variances there are between the two.
You can read the full report here (with sign-up), but here are some of the key points of note.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
New Report Underlines the Power of User-Generated Content, Rising Influence of Social
Sprout Social has released it's latest social media research report
This time looking at the impact social platforms have had on how we share personal updates - and how such updates are subsequently influencing purchase behavior.
First up, In what will come as little surprise, Sprout found that 79% of people now view social media as the preferred option for sharing life milestones with their friends and family.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Consumer Expectations Rising on Social Customer Care [Report]
One of the key benefits of using social platforms for customer service queries is that it adds a level of accountability.
Use Twitter, for example, and your interaction is public – others can see what the brand says and how they respond, which can give you more leverage to hasten their response.
This, in effect, is what ‘Hug Your Haters’ author Jay Baer is talking about when he refers to customer service being the new marketing.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
![Consumer Expectations Rising on Social Customer Care [Report]](https://www.honeyweb.com.au/uploads/blog/service.jpg)
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