Honeyweb Blog / Split Testing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Split Testing Copy: How To Find What Works Best For Your PPC Campaigns
Why you need a guide to split testing copy? Because your copy can -and will- make or break your PPC campaigns.
Sure, the images and videos can grab attention and even pique interest, but it’s going to be the copy that tells users why they should click or convert.
So you can bet that your Ad copy is what will determine whether they do or not.
By Ana Gotter
adespresso.com
Honeyweb are your local PPC marketing experts, contact us to discover how we can help your business.
Facebook Adds Split Testing, Improved Ad Analysis Options Within Ads Manager
In order to provide advertisers with more insights into what’s working – and what’s not – with their ad efforts
Facebook’s rolling out two new testing options which will enable more accountable, traceable experimentation with various creative aspects.
The first new option is creative split testing, which, as it sounds, will make it easier for advertisers to get data on varying ad approaches
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
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