Honeyweb Blog / Societal Memory Loss
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Societal Memory Loss Has Fundamentally Changed The Way Brands Need To Advertise
Instantaneous access to information and improvements in technology have created a world where we no longer have to retain information.
Instead, we can simply gather what we need at the touch of a button.
Evidence of this cultural shift includes changes in education best practice, which has seen curriculums move away from memorising facts and figures to teaching students how to research and locate the information they need on a case-by-case basis.
By B&T MAGAZINE
bandt.com.au
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