Honeyweb Blog / Social Platform
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Facebook is the Leading Social Platform for News During COVID-19 [Infographic]
Where are you getting your news updates from during the COVID-19 pandemic?
Increasingly, people are relying on social media platforms to help keep them informed on the latest - which can be both beneficial and problematic in equal measure.
Social media usage has ramped up significantly during the lockdowns, with Facebook reporting "unprecedented increase in the consumption of news articles" specifically.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook advertising experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
![Facebook is the Leading Social Platform for News During COVID-19 [Infographic]](https://www.honeyweb.com.au/uploads/blog/FY6IOURFJJBR3AVGLL6YFFXTYI.jpg)
Everything You Need to Know About the Facebook Special Ad Category
If you’ve gone to create an ad in Facebook Ads Manager recently, you may have noticed a new ad classification: the Facebook Special Ad Category.
The social platform created this distinction for ads about housing, employment, and credit.
With the new feature, these ads have limited audience-selection options to prevent discrimination.
By Animalz
adespresso.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
How to Create Square Videos That Stand Out: 6 Useful Tools
Want to make square videos that work on any social platform?
Looking for tools to help?
Discover six tools to crop, brand, and optimize square videos to perform better on Facebook, Instagram, and LinkedIn.
By Erin Sanchez
socialmediaexaminer.com
Honeyweb are your local social marketing experts, contact us to discover how we can help your business.
LinkedIn Begins Rolling Out its Own Version of Reactions for Posts
Eventually, every social platform is starting to look and feel similar.
The Facebook emoji response tool which provides a quick and easy way to express more than just a Like on a post.
Now LinkedIn has officially announced the arrival of the tool, which looks slightly different to the test version, but is exactly like Facebook's response option.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
The Importance of Emotional Marketing and Connecting with Your Audience [Infographic]
As various studies have shown, triggering emotional response is the best way to get people to pay attention.
This is even more relevant in the age of social platform algorithms - with machine learning systems distributing content based on audience engagement.
There are some important considerations here - check out the full infographic below.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
![The Importance of Emotional Marketing and Connecting with Your Audience [Infographic]](https://www.honeyweb.com.au/uploads/blog/all_the_feels_info.jpg)
Twitter Provides New Stats and Advice on Video Marketing
If you haven't heard, video is the best performing content type on pretty much every social platform
With the more immersive, engaging visual format proving time and time again to hold more attention, and better communicate brand messaging.
Of course, not everyone has the capacity to create video, but if you can, the stats show you probably should.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local video marketing experts, contact us to discover how we can help your business.
5 Instagram Experiments Worth Trying in 2019
In 2019, Instagram is set to become an even bigger focus for social media marketers
With an increasing number of brands and businesses looking to tap into the rapid growth of the image-focused social platform.
Hopefully these tips will help you start thinking about the various ways in which you can make the most of the platform.
By Jose Angelo Gallegos
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
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