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Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

7 Essential New Facebook Ad Features to Experiment with ASAP

Facebook’s been busy. While short-sighted people squabble over nothing, Facebook has been quietly rolling out new stuff that continues to make them an indispensable part of a marketer’s arsenal.

Facebook’s custom audiences and ability to match data points with user information has been virtually untouchable. Albeit, limited. 

Not anymore.

By Brad Smith
adespresso.com

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7 Essential New Facebook Ad Features to Experiment with ASAP

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Instagram Stories: How to Create Engaging Stories

Do you use Instagram? Wondering how Instagram stories work?

To explore how to craft Instagram stories for business, I interview Sue B. Zimmerman.

By Michael Stelzner
socialmediaexaminer.com

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Instagram Stories: How to Create Engaging Stories

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Social Media Metrics: How to Choose and Track What Matters

Interested in building a dashboard to track key social media metrics? Wondering which data and metrics to include?

With a little strategic planning on the front end, you can select and track meaningful metrics that relate to your business goals.

In this article, you’ll discover which metrics to track and how to organize them into a simple dashboard.

By Eleanor Pierce
socialmediaexaminer.com

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Social Media Metrics: How to Choose and Track What Matters

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Facebook Mobile Video: What Marketers Need to Know

Want more traction with your Facebook videos? Have you seen the new video-only feed on Facebook’s mobile app?

Marketers and video creators who capitalize on this video-only tab now will have a strategic advantage over those who wait.

In this article, you’ll discover what the new Facebook mobile video tab is and find 14 ways to stand out in this dedicated video feed.

By Mari Smith
socialmediaexaminer.com

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Facebook Mobile Video: What Marketers Need to Know

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A 7-Step Plan for Generating Leads With Facebook Ads

Do you want to generate more leads from Facebook? Interested in using Facebook ads to promote a lead magnet?

Facebook ads are a great way to build a database of people who are interested in what you offer, because the reach and targeting options are exceptional.

In this article, you’ll discover how to set up a lead generation system with Facebook ads.

By Julia Bramble
socialmediaexaminer.com

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A 7-Step Plan for Generating Leads With Facebook Ads

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How to Write The Best Instagram Captions: Ideas, Tips, and Strategy

Compelling visuals may be what Instagram is all about, but an effective Instagram caption will push the engagement needle, getting you more Likes and comments. And engagement, dear readers, is key.

With the recent changes to Instagram’s algorithm, posts now appear in feeds “based on the likelihood [the audience] will be interested in the content.” That means that a photo or video with lots of comments and Likes has a better chance of appearing at, or near the top of your followers’ home stream.

By Michael Aynsley
blog.hootsuite.com

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How to Write The Best Instagram Captions: Ideas, Tips, and Strategy

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7 Ways to Use Emojis in Social Media Marketing

If you’re not in the habit of greeting good news with a cartoon smiley face, watching other people use emojis might feel like listening to a conversation in a foreign language.

But the danger in dismissing emojis out of hand is that your customers (and your competitors) are using them, even if you aren’t.

By Aleh Barysevich
socialmediatoday.com

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7 Ways to Use Emojis in Social Media Marketing

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