Honeyweb Blog / Social Media
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
The next great evolution of social media marketing
Real-time social listening with a response time of seconds
The marketing community is a broken record about the Oreo Super Bowl Tweet, but it does, indeed, serve as a predecessor to what many brands are trying to accomplish on social: real-time listening and reacting. The theory behind real-time social marketing is that life moves too rapidly to simply be responding to consumers or events in hours or days. Within seconds of a consumer tweeting to you, they could have already have lost interest in the subject matter. Within minutes of a major world event, the social community moves on. The world attention span operates in seconds and minutes -- not hours and days -- which is why brands need to develop a structure that allows them to interact in real-time with fans and followers. Social listening tools are on fire right now. Brands that scour the web and social networks for conversation, detractors, fans, and influencers will remain relevant. Companies that use social for strict customer service and wholesale marketing will fade away. Today, online engagement doesn't just mean responding to a customer at some point: it means responding quickly, appropriately, and actually making an impact on the social user.
5 Trends That Will Change How Companies Use Social Media In 2016
Hootsuite CEO Ryan Holmes offers a look ahead at the social trends that are fast reshaping how companies do business.
There are now more than 2 billion active social media users worldwide, and that sum is growing at a brisk clip of 25% each year. Businesses haven't failed to noticed the runaway expansion of social media. Nine out of 10 U.S. companies are now active on social networks. The same overwhelming percentage of those are reporting seeing increased exposure as a result, and more than half say their social media efforts are boosting sales.
How to Post Curated Content Across Multiple Social Platforms
Do you manage several social media accounts? Are you having trouble keeping them all active with fresh content?
Content curation plays a key role in keeping your social profiles and pages active, and your audience satisfied.
In this post I’ll show you how to quickly and efficiently post curated content across all of your social networks using Sendible with Feedly and Zapier.
What Is the Real Cost of Social? [INFOGRAPHIC]
There is no such thing as a free lunch. And there is also no such thing as free marketing, even if social media accounts are free.
An infographic by Focus.com uncovers some of the costs of using social media for marketing, “from staff costs to external fees, advertising and more, and discusses whether the ROI makes social media spending worth the cost,” according to an article in AdWeek by Megan O’Neill.
![What Is the Real Cost of Social? [INFOGRAPHIC]](https://www.honeyweb.com.au/uploads/blog/What_Is_the_Real_Cost_of_Social.jpg)
13 Digital Marketing Experts Make Bold Predictions for 2016
Are you wondering where you should be spending your time and efforts when it comes to marketing your business in 2016?
Whether it’s online marketing or social media marketing, things change… sometimes too often. - See more at: http://www.socialmediatoday.com/social-business/13-digital-marketing-experts-make-bold-predictions-2016?
5 Social Media Marketing Tips for the Holiday Season
The holiday shopping season is nearly upon us, and Facebook IQ, a social data analytics platform, gift-wrapped five key areas for marketers to focus on.
In this infographic, 5 Ways to Unwrap Holiday 2015, Facebook IQ shares top tips on how brands can optimize their social media efforts during the holiday season. Check out the infographic below to learn more.
How to Optimize Your Social Media Schedule for Maximum Impact
Do you schedule social media updates? Want to know the best days and times to share?
Creating a social media calendar helps you deliver a steady flow of content to your followers.
In this article you’ll discover how to create an effective posting schedule for your social media updates.
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