Honeyweb Blog / Social Media
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
40% Of Consumers Want Socially Aware Brands But 50% Of Them Couldn’t Name One
The “Aspirationals” are on the rise the globe over and brands are being warned to ready themselves to meet their buying needs.
What’s an Aspirational, you may well ask? Well, they love to shop and buy stuff but they expect the brands and companies they buy from to be socially, ethically and environmentally conscious.
[B&T Magazine]
Posted byB&T MAGAZINE
5 Steps for Leveraging Growth Opportunities on Social Media
“The future isn’t a far-off point, instead it arrives in daily doses that must be noticed and understood.”
This paraphrased line is from a recent Harvard Business Review (HBR) article on ways to predict and plan for the future. As the quote outlines, the future doesn’t suddenly happen, but instead is a culmination of many steps and indicators.
This notion is important because, when attuned to these signals, social media marketers can assess opportunities and gain competitive advantages to grow their brand’s audience and influence.
How Companies Are Falling Short at Social Media [INFOGRAPHIC]
It’s not enough to just jump into social media because everyone else is doing it. Like my mother always said, “If you’re going to do something, you better do it right.”
While many brands are dominating social media marketing, others fall short. Not for lack of posting. Not for lack of dollars spent. But because they’re just not doing it right.
![How Companies Are Falling Short at Social Media [INFOGRAPHIC]](https://www.honeyweb.com.au/uploads/blog/How_Companies_Are_Falling_Short_at_Social_Media.jpg)
3 Ways to Use Psychology in Your Social Media Marketing
Looking for ways to connect with fans on a deeper level? Have you thought about using psychology in your marketing?
Implementing basic psychological marketing principles in your social media activities can help you attract, engage, and form emotional bonds with your target audience.
In this article, you’ll discover three ways to use psychology in your social media marketing.
Social Media Visuals: How to Easily Create Visuals Without a Designer
Do you use visuals in your social media? Want tools and tips to help you create images?
To discover how to create great social media visuals when you’re not a designer, I interview Donna Moritz.
8 Tips to Simplify Your Social Media Marketing
Are you struggling to keep up with your social media marketing tasks? Looking for ways to increase productivity?
Incorporating a few changes into your social media marketing can help simplify processes, improve efficiency, and free up your time.
In this article you’ll discover eight tips to help busy social media marketers be more productive.
How to Create Social Media Videos on a Budget
Do you want to add video to your social media content mix? Looking for ways to keep production costs low?
Creating a video doesn’t have to cost you hundreds of thousands of dollars in high-end production tactics like live actors or 3-D renderings.
In this article you’ll discover how to create and promote social media video on a budget.
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