Honeyweb Blog / Social Media
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
6 Dos and Don’ts for Monitoring Your Social Media Channels
A business can get maximum benefit from its social media channels when it approaches them with a clear purpose and strategy and the execution is founded in best practices.
That said, the daily task of dealing with social pages can become time-consuming as a business grows, and with that comes the possibility of making certain mistakes. One might feel like ignoring a comment or not responding to a mention, but that’s not the best approach. Not being able to track brand mentions or missing crucial customer feedback can be detrimental to the performance of a business.
By Michael Georgiou
socialmediatoday.com
Five Social Media Metrics You Need To Be Tracking
Most social media outlets provide users with large followings easy access metrics. These take all the guesswork out of the process. But according to Open Colleges’ Tess Pajaron, you don’t have to measure much when the platform is already handling it for you.
One of the biggest mistakes you can make is to assume the common predetermined metrics are enough. There are plenty of other things you should be measuring to make sure your reach and engagement are as high as they can possibly be.
[Tess Pajaron]
Posted byTESS PAJARON
New Study Finds Contradictory Behaviour Of Social Media Users
Online fashion retailer THE OUTNET has discovered consumers are living in a constant state of harmonious contradiction that is being played out on social media. The findings were a result of a commissioned unique global media study with international Social Data Intelligence Agency, Pulsar.
Pulsar implemented innovative analytical techniques such as image recognition and text mining across Facebook, Twitter and Instagram digital platforms, providing insights for THE OUTNET’s report into findings and behaviours centralised around the words ‘Thrill’ and ‘Joy’.
[B&T Magazine]
Posted byB&T MAGAZINE
4 Ways to Beat the Instagram Algorithm
Does Instagram’s algorithm have you worried?
Are you looking for proven tactics to increase your visibility in the Instagram news feed?
In this article, you’ll discover how four of the most successful companies on Instagram are responding to the algorithm change, and how your business can do the same.
By James Scherer
social media examiner
Go for The Gold: Winning Social Ad Strategies For The 2016 Summer Olympics
Excitement is building for the 2016 Summer Olympics, and nowhere is that more apparent than on social media.
Audiences flock to sites like Facebook, Instagram and Twitter to discuss and follow Olympic events, which makes them the perfect platforms for advertisers to reach a large, diverse, and engaged audience.
Make your brand a part of the energy and excitement of the Olympics with these four strategies for gold medal-worthy social ad campaigns:
By Carolyn Berk
socialmediatoday.com
5 Ways to Improve Customer Loyalty With Social Media
Do you want to keep more of your customers? Looking for ways to nurture customer relationships with social media?
Social media can play a pivotal role in building more meaningful connections with customers, so they stay with you longer.
In this article, you’ll discover a five-step plan to help you boost customer loyalty with social media.
By Chris Teso
Social Media Examine
How The Relationship Between Social And Traditional Media Has Shaped This Election
When Kevin Rudd and his people burst forth with their “Kevin ’07” election slogan nine years ago, social media was seen primarily as a dramatic symbol of generational change: Rudd was the future; John Howard was the past.
In this election, social media has been integral to all political communication strategies and has had a profound effect on political journalistic practice.
What has happened? One factor stands out: the transformation of Facebook and Twitter from platforms focused mainly on personal information to platforms focused mainly on public news.
[B&T Magazine] BYB&T MAGAZINE
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