Honeyweb Blog / Social Media
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Study: 74% Of Marketers Focus On Social Media When Launching New Products
A global research study has highlighted new insights around the launch marketing stategies for new products. The research was commissioned by launch marketing specialist agency Five by Five, interviewing more than 730 senior marketers across the US, UK and Australia.
Sales promotion ranked second among the most important channels, with more than half of marketers (55 per cent) citing it, with email campaigns coming in third (53 per cent). TV advertising only ranked sixth, also behind press and PR, suggesting that ‘traditional’ above the line ad campaigns are no longer holding sway when it comes to building awareness for new products and services.
By Matt Lawton
bandt.com.au
How to Find Social Media Micro-influencers for Your Small Business
Want to promote your small business on a budget? Have you considered partnering with less famous influencers?
Highly targeted micro-influencers can help your small business gain visibility, engage an audience, and promote your products.
In this article, you’ll discover how to find and connect with micro-influencers who can promote your small business.
By Shane Barker
socialmediaexaminer.com
3 of the Most Under-Utilized Social Media Marketing Tactics
We're all aware of the many benefits involved with brands successfully utilizing a social media strategy to benefit their marketing communications, with a key contributing factor being that it's essentially free to set-up your social media presence and maintain it going forward.
However, there are additional cost-effective social media tactics that brands are still under-utilizing - check out the top three listed below:
By Chris Kyriacou
socialmediatoday.com
7 Easy Ways To Grow Your Social Media Following Quickly
Before I dive into this, let’s get one thing straight: You are not your social media followers. You are not your likes on Facebook. You are not your views on Snapchat. You are all singing, all dancing....Wait, this isn't Fight Club. But let's be serious: Your social media follower counts don’t actually matter that much.
I’ve previously written about how I’ve been able to grow my Instagram to over 100k followersand generate millions of views on Slideshare - I’m guilty of using these numbers to highlight success. But in reality, it’s the quality of those views and followers that matter most. It’s the number of followers who send personal messages on Instagram explaining how much they love the content you publish. It’s the late night emails from people who found me on Slideshare explaining how one of my decks helped turn their business around.
By Ross Simmonds
socialmediatoday.com
The Basics on How to Handle A Crisis On Social Media
Just as in life, many things can go wrong with your business. And with social media keeping us connected every second, your response to a social media crisis can make or break how your followers perceive your brand. But the negative effects of a social media blunder can be greatly reduced with swift action and a solid plan.
In this post I’ll review some basics on how to handle a business crisis on social media.
By Dhariana Lozano
socialmediatoday.com
11 Helpful Social Media Tools for Marketers
Looking for better social media marketing tools?
There are excellent third-party apps that can help you build your brand and audience through social channels.
In this article, you’ll discover 11 helpful social media tools for marketers.
By Jordan Kasteler
socialmediaexaminer.com
4 ways to stretch your marketing dollar with social media
One of the greatest struggles for businesses across all industries is the challenge to stand out in the noise. Companies struggle to find ways to enhance marketing strategies without breaking the bank. Social media offers brands the unique opportunity to promote products and services and to engage with customers in a way that feels authentic and natural for today's increasingly connected digital consumer.
There is a lot of branded content being pushed through social media channels, so companies need to regularly evaluate social strategy and allocate budget and internal resources accordingly to ensure social content stands out in a noisy world of tweets, videos, and posts.
By Roger Huff
imediaconnection.com
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