Honeyweb Blog / Social Media
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Snapchat for Business: The Ultimate Marketing Guide
A recent study released by Snapchat Inc. found that nearly a third of Australian smartphone users actively use the social media platform.
Over 150 million people now use Snapchat to watch 10 billion videos every day. For a savvy social media marketer, that's a possible 10 billion daily opportunities to build awareness of your business and brand.
Snapchat collaborated with MediaScience to survey 320 consumers aged 16 to 56, which compared Snapchat video ads to those on TV, Facebook, Instagram, and YouTube. Snapchat says its ads garnered twice the visual attention of Facebook and 1.5 times more than Instagram. They were also 1.3 times more effective than YouTube.
Hootsuite has put together an ultimate marketing guide for business owners to master Snapchat. Some of these tips include:
- Build brand awareness with Snap Ads
- Promote engagement with Snapchat Geofilters
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Drive increase in purchase intent with Snapchat Sponsored Lens
Click here to access the fully detailed marketing guide. Source: Hootsuite
Read more to learn how social media and content marketing can increase your business' performance. Better yet, get in contact with our social media experts today by clicking here.
5 Underrated Social Media Tasks to Complete Every Day
Wherever you turn, there are social media marketing best practice guides telling you what to do, when to do it, and where to do it.
These recommendations are often sound advice, but they’re also missing some of the most underrated activities you can do to boost your performance.
The following simple, daily tasks, can deliver big benefits for your brand.
by Annaliese Henwood
socialmediatoday.com
Social Media Statistics
In today's techonological age, social media has become the crucial part of digital communications strategies.
Social media delivers measurable results in sales, leads, and branding. It also enables businesses to reach a large number of people at a low cost. The world of social media networks is dynamic and in constant change.
Some interesting social media statistics of note include:
• Approximately 6 in 10 Australians use Facebook (around 15 million users per month in Australia)
• 1 in 5 Australians use Instagram (around 5 million active monthly users)
• 1 in 6 Australians use Snapchat (around 4 million daily active users)
• 1 in 2 Australians use YouTube
(Source: Social Media News)
• 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others
• 78% of people who complain to a brand via Twitter expect a response within an hour
• 90% of Instagram users are younger than 35
(Source: Dreamgrow)
• Facebook has 1,590 million active users across the globe, and the network holds an 18% market share worldwide, followed by its closest competitor, the Facebook-owned, WhatsApp (7% market share)
• 76% of users log in to Facebook daily, whilst 51% do for Instagram (owned by Facebook); just 22% of Twitter users log in daily
(Source: Smart Insights)
Is your business on social media? If you're not, or if you are but you're not seeing results (or don't know how to measure results), we can help. At Honeyweb we offer a whole range of social media management and marketing services, which can help you get ahead of the competition. Click here to discover more.
Already know that you want to chat to us? Click here to get in contact.
4 Costly Mistakes Businesses Can Make on Social Media
Social media can either be an asset or a hindrance.
Social media is a powerful tool, but with this power comes great responsibility. Failure to understand just how influential and damaging social media mistakes can be will result in long-term damage and issues that inhibit growth. Thankfully, many of the costly mistakes businesses make are totally preventable.
Social media’s visibility and wide reach are its greatest strength and its greatest weakness. When you do something good, positive exposure can be extremely helpful to your brand. When you do something wrong, everyone is there to witness your shortcoming. With that being said, it’s critically important that you avoid making costly mistakes.
Click here to find out what they are. Source: Entrepreneur
Need help with your social media marketing or strategy? Click here to find out how we can help.
How to Optimize Social Ads for Every Stage of the Buying Funnel
Wondering how to successfully target buyers at every stage of the sales process?
Mapping your buyer personas and testing your creatives let you deliver ads that speak to a buyer’s immediate needs and concerns, resulting in higher conversions.
In this article, you’ll discover how to serve optimized social media ads that generate sales from all of your customers.
By Marcela De Vivo
socialmediaexaminer.com
5 New (Pre-Christmas) Social Platform Features Updates You Need to Know About
Even as we head into the final days before the holiday break for most, the major social platforms are still releasing new tests and updates, with the arrival of Facebook’s new Messenger group video chats, live-streaming direct from tweets and the ability to save posts on Instagram. Of course, not all of these updates are major, not every one will have an impact on your strategy. But then again, impact is relative - what’s minor to you and your business could be huge to someone else.
As part of our ongoing effort to provide you with the best coverage of the latest social media news and insights, we feel it’s important to cover all of these updates and tests - but sometimes they’re not worthy of a their own individual post.
By Andrew Hutchinson
socialmediatoday.com
28 Experts Share Social Care Predictions for 2017: Part 1
Social media is the first marketing channel where customers can actually talk back. This is a new concept for traditional brand marketers, who are used to being able to completely control the brand message with TV and print advertising that is akin to shouting with a megaphone. Consumers have a choice – and a voice – on social media; they don’t have to listen to brands, and they're free to “talk back”, making it a two-way conversation. This shifts the power from the brand to the consumer, and consumers today expect to be able to engage with brands wherever and whenever they want. A brand’s response (or lack thereof) plays a big role in customer satisfaction and loyalty.
I asked 27 social media and customer service experts three questions about what happened in social care in 2016 and what might be coming in 2017. Their responses – along with my own – will be shared in three different posts, starting here with the first question:
"Why do social media marketers need to care about customer service?"
By Dan Gingiss
socialmediatoday.com
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