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Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Why Australia’s most in-demand social media jobs are being sourced from overseas

With social media skills in high demand, why aren't Aussie candidates making the grade? Pippa McMahon looks at the skills spectrum required to secure the top jobs, in this guest post.

Having moved to beautiful Sydney from the UK, I see a lot of similarities within the digital recruitment spectrum – big corporates and small agencies looking for experienced digital talent who can work with them to grow their tech offering.

By Pippa McMahon
mumbrella.com.au

We use technology and the science and psychology of conversion centred design to ensure you not only get found, but that you convert more of your website visitors into sales/leads and customers.
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Why Australia’s most in-demand social media jobs are being sourced from overseas

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10 Benefits of Social Media for Business

There was a time when social media was considered by some as a passing fad.

Something that “the kids” were using that businesses could never really benefit from. Over time, the skeptics were proved wrong. There are over 3 billion internet users—and over 2 billion of them have active social media accounts. Popular social platforms have become marketing giants, offering businesses valuable data about their customers and a (mostly) free way to reach them. The jury has spoken: social media for business is no longer optional.

By Emily Copp
blog.hootsuite.com

Honeyweb isn’t just a specialist Adelaide Web Design agency. We're an evidence based online marketing agency offering a complete online marketing solution with a focus on performance.
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10 Benefits of Social Media for Business

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Building a Social Media Presence from Scratch

Are you a brand new organization? Or do you have a brand new initiative that needs its own digital presence?

There are a lot of reasons that you might be starting your social media presence from scratch, and the work may seem daunting.

By Jeff Rum
socialmediatoday.com

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Building a Social Media Presence from Scratch

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6 Tips to Help You Rise Above the Noise in Social Media

As someone that works in social media, we often hear how “noisy” it is.

Naturally what follows next is people wondering how to cut through that, how to get heard in a social media atmosphere that more people are delving into each day with their own messaging.

Personally, I don’t find social media to be noisy - if you're analyzing your data and joining the communities you truly fit into, as well as spending the most time in the communities where you want to be heard, you won’t find it noisy at all.

By Lucy Rendler-Kaplan
socialmediatoday.com

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6 Tips to Help You Rise Above the Noise in Social Media

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7 Habits of the Most Successful Content Marketers

Content marketing is a strategy that’s practiced by many, but perfected by few.

What is it that sets the elite few apart from the rest of the pack? What produces content marketing in some and hesitation in others? Is it creativity, imagination, work ethic?

Often, the reason boils down to, simply, habits. Those legitimately crushing it at content marketing have cultivated efficient habits that allow them to run their campaign at a consistently high level. This allows them to accomplish more in less time and with minimal friction.

By Neil Patel
entrepreneur.com

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7 Habits of the Most Successful Content Marketers

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Snapchat launches new Facebook-inspired ad technology platform

Snapchat has launched a bigger and better advertising platform that aims to grow revenues

Snapchat is launching a new Facebook-inspired ad platform.

To date, the Snapchat API has benefited more than 100 brands.

With the help of marketing technology platform 4C, US brands like Gatorade and Nissan have already captured the eyeballs of millions of Snapchat’s users. 

Read the full article here. Source: Tamar Weinberg

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Snapchat launches new Facebook-inspired ad technology platform

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10 things you should be doing now on social media to grow your business

Looking to increase your brand's reach on social media?

Social media is one of the most cost-effective ways to connect those internet users with your business. 

Fortunately, columnist Will Scott from Marketing Land has 10 tips that will help you draw in new customers and build your business.

Here are three of the 10 tips to make sure your business is using social media effectively:

  1. Make sure you’re on Google and Facebook
  2. Make your own personal social media accounts
  3. Diversify your social media presence

Read the full the full 10 tips here. Source: Will Scott

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10 things you should be doing now on social media to grow your business

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Sandra Bailetti
Bailetti Sports

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