Honeyweb Blog / Social Media Updates
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
7 Simple Ways to Increase Visibility for Your Holiday Campaign
Are you running any holiday campaigns this year?
In this post, I’ve outlined a few things you can do to increase visibility for your holiday campaign.
Not everyone is great at coming up with gift ideas - I know I take time to Google gift guide around holiday time for inspiration and ideas.
By Dhariana Lozano
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
The Rise Of Chatbots: 4 Ways Bots Will Impact B2B Marketing Long Term
Most of us have heard the story by now - Facebook created two AI chatbots which went rogue and created their own language before being shut down.
Pretty terrifying right? The reality is, the headline doesn’t exactly do the situation justice.
Essentially, the bots were tasked with trading balls, hats, and books.
By Ross Simmonds
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Instagram Reports 2017 Usage Trends, Including Top Hashtags and Most Followed Celebrities
With Instagram rising in popularity, a growing number of marketers are also looking to tap into the Instagram stream.
But in order to do that effectively, you need to know the latest usage trends and shifts, so you can focus on what’s working and utilize that to your benefit.
To help with this, Instagram has this week released its annual listing of key usage trends, which includes a range of stats from throughout the year.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
5 Facebook Power User Tips You Should be Utilizing
Facebook is a powerhouse in the social media space, representing a true unicorn, even if it wasn't the first kid on the block.
What started out as a place for college kids to connect quickly morphed into a powerful tool for business, giving smaller companies a method for creating an initial website without a financial investment, and serving as a platform for connecting with customers.
But, to make the most out of Facebook, you need to learn to master the various tools it has on offer.
By Larry Kim
socialmediatoday.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
The Best Times to Post on Instagram
If you follow our blog, you’ve probably seen a post or two about the best times to post on Facebook.
This is a pretty common question, and it’s one marketers have been trying to answer through multiple algorithm changes and shifting usage of the social media site for years.
A lot of the time, we’ll look at Facebook as the gold standard; if we could just crack this one, it will be like the holy grail for all of our social media marketing.
By Ana Gotter
adespresso.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Facebook Releases Data on Thanksgiving Weekend Shopping Conversation on Facebook and Instagram
With Thanksgiving weekend now behind us, we can assess the performance of our social campaigns
And look at which platforms drove the most conversation and engagement, in order to better focus our efforts in future.
To help with this, Facebook has released a new report which looks at the Thanksgiving conversation on both Facebook and Instagram, analyzing which of the major shopping days generated the most interest among users, and what types of content helped boost engagement.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
A Simple Way to Improve Your Facebook Ad Relevance Score (and Performance)
By now, Facebook ads aren’t exactly a new thing.
We all know the drill: It’s all about promoting your “unicorns” – the top 1-3% of your best content and/or offers, the ones with unusually high engagement rates, e.g. click-through rates of 10% or higher.
Why? Facebook sponsored posts with high engagement rates get assigned high Relevance Scores, which get rewarded by the Facebook Ad algorithm through increased exposure at lower cost.
By Larry Kim
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
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