Honeyweb Blog / Social Media Updates
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
How ‘Getting Personal’ with Your LinkedIn Updates Can Drive Significant Reach
Sharing personal updates on LinkedIn is a bit of a controversial area for some.
Definitely, LinkedIn's not Facebook - you don't want to be sharing all your personal news, thoughts and updates on a platform that's primarily focussed on professional interactions.
But there is a way to share relevant personal updates with your LinkedIn network - and those posts, in my experience, can perform better than your regular 'all business' updates.
By John Nemo
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Building Social Media Brand Personas
As marketers, we all know the importance of creating marketing personas before launching a social media plan.
Just like any other marketing effort, we never want to create content without conducting proper research and developing a strategy.
Typically you begin with defining your brands 'buyer personas' to determine the type of content you should be producing and on what channels you should use to promote that content.
By Emma Wiltshire
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Facebook Looks to Prompt More Personal Sharing as Conversations Switch to Messaging Apps
It seems that Facebook’s still looking for ways to address its ‘context collapse’, the decline in personal sharing on the platform which has been in effect over the last few years.
Back in 2016, The Information published a report which suggested that overall sharing on Facebook had fallen 5.5% between mid-2014 and mid-2015
With sharing of personal posts - people's own thoughts and photos - falling 21% during that period.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
Facebook’s 2017 Year in Review [Infographic]
As the year's end draws closer, it's good to take a moment to reflect on the events of the past twelve months, both personally and professionally.
The major social platforms are doing the same - so far, we've already seen Year in Review reports from Instagram and Twitter, and now Facebook too has released it's listing of major network trends.
Facebook's report looks at the major events that saw the most mentions across the network, including International Women's Day.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
![Facebook’s 2017 Year in Review [Infographic]](https://www.honeyweb.com.au/uploads/blog/images78.jpg)
Facebook is a Barely Tapped Goldmine for Direct Sales Marketing
With over two billion monthly active users spending over half an hour on the platform every day, the potential for Facebook to be a direct sales powerhouse can’t be ignored.
Unfortunately, actually implementing a direct sales campaign on Facebook is more challenging.
You would think that Facebook would be driving the bulk of online direct sales - after all, it is the world’s largest social media platform. Unfortunately, the reality is more complicated.
By Ryan Kh
socialmediatoday.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
Instagram Reaches 25 Million Active Business Profiles, Shares New Business Tips
Instagram, currently the fastest growing of the big social media platforms
This week announced that there are now more than 25 million businesses active within its network - up from the 15 million they reported back in July.
Really, the growth in business interest makes perfect sense – Instagram has also gone from 600 million users last December, to 800 million today.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
9 Steps to Jumpstart Your Lead Generation in 2018
I'm a believer in inbound marketing, because when executed properly it will generate leads, help you acquire customers, and turn up customer engagement.
Beyond that, it's a methodology you can tailor, to some extent, to fit your size. You don't need to spin up a new marketing arm of your company to get started.
But, it's that whole getting started part that so many companies have a problem with.
By Bob Carver
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
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