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Honeyweb Blog / Social Media Updates

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Facebook Will Reportedly Reveal a Metaverse-Inspired Corporate Name Change

Facebook is set to announce a name change for the company next week

Which will reflect its all-encompassing focus on adapting for the metaverse concept.

The rebrand would likely position the blue Facebook app as one of many products under a parent company overseeing groups like Instagram, WhatsApp, Oculus, and more.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local social marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

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Instagram Adds Collaboration Options for Feed Posts and Reels, New Music Engagement Features

Instagram has added a new way for users to collaborate on feed posts and Reels

While it’s also adding some new music-focused, AR-aligned features to help encourage music engagement (*cough* TikTok) within the IG experience.

First off on its new ‘Collabs’ option, users will now be able to invite others from the tagging screen in the post composer to collaborate on a post or Reel.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local social marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

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Instagram Adds New Data Analytics to Provide More Performance Insight for Marketers

Instagram’s looking to provide more data for marketers with an update to its Insights element for business and creator profiles

Which will give you more specific info on who’s engaging with your content – whether they follow your profile or not – as well as the total reach of your posts.

The new data points will help guide your posting decisions, and provide more opportunity to optimize your approach based on more specific data points.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local social marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

READ FULL ARTICLE

Facebook Shares Halloween Trends and Tips from Facebook Marketplace [Infographic]

Looking for inspiration for your Halloween costume, or ways that you can up your Halloween decorations for a return to Trick or Treating?

Facebook has shared some new insights into the latest Halloween trends based on Facebook Marketplace activity, including costumes, pet costumes, décor ideas and DIY inspiration.

Check out Facebook’s Halloween Marketplace trends overview below.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local social marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

READ FULL ARTICLE

Facebook Will Now Count Unconnected Facebook and Instagram Accounts Separately in Ad Reach Data

This is a significant update for Facebook advertisers

The Social Network has announced that it will begin counting people who’ve not connected their Facebook and Instagram accounts.

Facebook will now assume that your Facebook and Instagram profiles are two different people.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local social marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

READ FULL ARTICLE

LinkedIn Shares Tips on How to Maximize the Use of its Various Ad Options [Infographic]

LinkedIn has published a new overview of how to make best use of its ad tools for different campaign objectives

Which outlines the specific LinkedIn ad elements you should consider in varying approaches.

The infographic guide looks at the targeting and presentation options you should consider for each campaign type.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local social marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

READ FULL ARTICLE

New Report Shows that Facebook and YouTube Lead the Way as Key Sources of News Content

News consumption on social media has become a key point of emphasis over the past decade

With accusations that social platforms are causing increased division and angst through sharing and engagement

While activist groups look to boost misinformation and fake news via the same, as a means to skew the agenda in their own desired direction.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP

READ FULL ARTICLE

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