Honeyweb Blog / Social Media Strategy
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Politics, Fatigue and the Social Echo-Chamber Effect
Social media now plays a significant role in the political process, but given the shift to more algorithm-defined feeds, is that a good thing?
Have you seen and heard enough about Trump vs Clinton by now? It’s a critically important issue, no doubt, it’s something all Americans, and indeed all citizens of the world, need to have at least some awareness of. But we’re going on 16 months now since Trump announced his candidacy, the campaign is a marathon and it can feel exhausting in just the same way.
By Andrew Hutchinson
socialmediatoday.com
Why visuals are so important in content marketing and five ways to do them well
Human beings are wired for visual content. Learn how you can meet the challenge of creating eye-catching images and videos.
For millennia we’ve used visual cues to understand the world around us and relied on imagery to communicate complicated ideas quickly and clearly. As a result, our brains typically process visual information 60,000 times faster than text.
So, if your audience is human, your content marketing needs to be visual. Studies have shown thatpeople will retain 65% of information if it includes a relevant image – compared to only 10% without – and introducing an image into a piece of content increases understanding from 70% to 95%.
socialmediatoday.com
3 Social Media Tactics for Businesses That Struggle With Social
Are you struggling to connect with your audience on social media?
Do you feel like social media won’t work for your business? It’s not easy to put every business on social media, but the right approach can help even the most difficult cases reach their customers.
In this article, you’ll discover three ways any business can use social media.
By Jenny Beightol
socialmediaexaminer.com
How to Combine Business With Personal on Social Media
Sharing certain types of content on social media can have negative impacts on your branding efforts. Here are some examples of content types to avoid.
From my lips to God’s ear, if I see one more person post a photo of an abused or mistreated animal on Facebook (or any other social media platform), I'm going to scream.
By Terry Green
socialmediatoday.com
How to Market to Each Generation on Social Media [Infographic]
In order to maximize the outreach potential of social media, you need to understand how your target audiences are using social platforms.
Social media platforms represent an unprecedented in terms of user data, insight and, ultimately, audience reach. There are now more than 2.3 billion active social media users in the world across the various platforms – and importantly, up to 87% of Millennials, the next generation of consumers, utilize social to stay connected and up-to-date with friends, family and news events.
By Andrew Hutchinson
socialmediatoday.com
![How to Market to Each Generation on Social Media [Infographic]](https://www.honeyweb.com.au/uploads/blog/How_to_Market_to_Each_Generation_on_Social_Media.jpg)
15 Random Things NOT to Do on Social Media
Are there certain things people do on social that just irritate you? Here's a list of 15 common faux pas to be aware of (and avoid).
I love social media. I really do. But, there are certain things that make me want to scream. Yes. There are right ways to use social media and wrong ways to use social media, good things to do and say, and bad things to do and say. Everyone seems to have their own ideas, right or wrong about how to use social media and what’s acceptable on social media, including yours truly. Here are 15 of my own pet peeves about things NOT to do on social media.
By Terry Green
socialmediatoday.com
3 Video Storytelling Tools for Social Marketers
Do you want to create social media videos for your business? Is your lack of video creation skills holding you back?
The right apps make it easy to produce social videos by yourself in minutes.
In this article, you’ll discover three tools and step-by-step tutorials to help you create stunning promotional videos.
By Lisa Larson-Kelley
socialmediaexaminer.com
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Testimonials
"Honeyweb have been fantastic in growing Trader’s social media and web presence in the electrical industry and our overall understanding of its most effective use to engage and connect with our customers – electrical contractors and electrical wholesalers. We have some much more we are doing together in 2017 to communicate even more effectively with our audience in building our brand. Honeyweb ‘hold your hand’ in devising the right strategy for your business and over time they have understood the language and channel of our business and are now writing much of our copy as an extension of our marketing team. "
Paul McFarlane
Trader - GSM Electrical (Australia) Pty Ltd
