Honeyweb Blog / Social Media Strategy
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
4 Instagram Contest Ideas to Engage Your Followers
Do you want more engagement on your Instagram profile?
Have you considered rewarding your followers with a giveaway?
Instagram contests give people an entertaining reason to interact with and promote your business and products.
Discover four types of Instagram contests that will engage your fans, as provided by Michael Georgiou from Social Media Examiner, such as:
- Host a Like-to-Win Contest
- Launch a Selfie Contest
- Run a Hashtag Contest
- Design a Voting Contest
Click here to read the detailed post. Source: Michael Georgiou
Discover how our social media package will ensure your business engages with your Instagram audience by clicking here. Contact us here.
3 Easy Ways to Increase Your Brand’s Engagement on Instagram
Looking for actionable advice on how to get more followers to engage with your Instagram posts?
Nathan Chan from Entrepreneur manages an Instagram account that has almost 900,000 followers at this time, which frequently gets as many as 10,000 likes on its posts.
Achieving success like that isn’t magic; it simply requires sharing photos that people want to engage with.
If you’re not sure how to proceed with your own Instragram promotion, don't fear: here Nathan's top tips for creating Instagram posts that work for you.
- Inspire and excite your audience
- Feature your product with a user-generated photo
- Show off the features of your product
Click here to learn how to achieve each of these steps and watch your business' Instagram followers flourish. Source: Nathan Chan
At Honeyweb Online Marketing, we have the expertise to successfully manage your business' social media platforms - click here to discover how, or here to contact one of our experts today.
Confessions of an Instagram Influencer
"I used to post cat photos. Then a marketing agency made me a star" - Max Chafkin
Because advertising budgets will inevitably flow to any medium where large numbers of people are spending large amounts of time—Instagram has attracted a sort of professional class.
These “influencers,” as they’re known, are media properties unto themselves, turning good looks and taste into an income stream: Brands pay them to feature their wares.
There are thousands, perhaps tens of thousands, of influencers making a living this way.
Some make a lot more than a living. The most successful demand $10,000 and up for a single Instagram shot.
Read more about Max Chafkin's Instagram success story here. Source: Max Chafkin
Want to learn how Honeyweb's social meda management plan can optimise your business' potential? Click here. Let's start a conversation today! Click here.
5 Underrated Social Media Tasks to Complete Every Day
Wherever you turn, there are social media marketing best practice guides telling you what to do, when to do it, and where to do it.
These recommendations are often sound advice, but they’re also missing some of the most underrated activities you can do to boost your performance.
The following simple, daily tasks, can deliver big benefits for your brand.
by Annaliese Henwood
socialmediatoday.com
How to Optimize Social Ads for Every Stage of the Buying Funnel
Wondering how to successfully target buyers at every stage of the sales process?
Mapping your buyer personas and testing your creatives let you deliver ads that speak to a buyer’s immediate needs and concerns, resulting in higher conversions.
In this article, you’ll discover how to serve optimized social media ads that generate sales from all of your customers.
By Marcela De Vivo
socialmediaexaminer.com
5 New (Pre-Christmas) Social Platform Features Updates You Need to Know About
Even as we head into the final days before the holiday break for most, the major social platforms are still releasing new tests and updates, with the arrival of Facebook’s new Messenger group video chats, live-streaming direct from tweets and the ability to save posts on Instagram. Of course, not all of these updates are major, not every one will have an impact on your strategy. But then again, impact is relative - what’s minor to you and your business could be huge to someone else.
As part of our ongoing effort to provide you with the best coverage of the latest social media news and insights, we feel it’s important to cover all of these updates and tests - but sometimes they’re not worthy of a their own individual post.
By Andrew Hutchinson
socialmediatoday.com
28 Experts Share Social Care Predictions for 2017: Part 1
Social media is the first marketing channel where customers can actually talk back. This is a new concept for traditional brand marketers, who are used to being able to completely control the brand message with TV and print advertising that is akin to shouting with a megaphone. Consumers have a choice – and a voice – on social media; they don’t have to listen to brands, and they're free to “talk back”, making it a two-way conversation. This shifts the power from the brand to the consumer, and consumers today expect to be able to engage with brands wherever and whenever they want. A brand’s response (or lack thereof) plays a big role in customer satisfaction and loyalty.
I asked 27 social media and customer service experts three questions about what happened in social care in 2016 and what might be coming in 2017. Their responses – along with my own – will be shared in three different posts, starting here with the first question:
"Why do social media marketers need to care about customer service?"
By Dan Gingiss
socialmediatoday.com
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