Honeyweb Blog / Social Media Performance
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
5 New (Pre-Christmas) Social Platform Features Updates You Need to Know About
Even as we head into the final days before the holiday break for most, the major social platforms are still releasing new tests and updates, with the arrival of Facebook’s new Messenger group video chats, live-streaming direct from tweets and the ability to save posts on Instagram. Of course, not all of these updates are major, not every one will have an impact on your strategy. But then again, impact is relative - what’s minor to you and your business could be huge to someone else.
As part of our ongoing effort to provide you with the best coverage of the latest social media news and insights, we feel it’s important to cover all of these updates and tests - but sometimes they’re not worthy of a their own individual post.
By Andrew Hutchinson
socialmediatoday.com
28 Experts Share Social Care Predictions for 2017: Part 1
Social media is the first marketing channel where customers can actually talk back. This is a new concept for traditional brand marketers, who are used to being able to completely control the brand message with TV and print advertising that is akin to shouting with a megaphone. Consumers have a choice – and a voice – on social media; they don’t have to listen to brands, and they're free to “talk back”, making it a two-way conversation. This shifts the power from the brand to the consumer, and consumers today expect to be able to engage with brands wherever and whenever they want. A brand’s response (or lack thereof) plays a big role in customer satisfaction and loyalty.
I asked 27 social media and customer service experts three questions about what happened in social care in 2016 and what might be coming in 2017. Their responses – along with my own – will be shared in three different posts, starting here with the first question:
"Why do social media marketers need to care about customer service?"
By Dan Gingiss
socialmediatoday.com
Study: 74% Of Marketers Focus On Social Media When Launching New Products
A global research study has highlighted new insights around the launch marketing stategies for new products. The research was commissioned by launch marketing specialist agency Five by Five, interviewing more than 730 senior marketers across the US, UK and Australia.
Sales promotion ranked second among the most important channels, with more than half of marketers (55 per cent) citing it, with email campaigns coming in third (53 per cent). TV advertising only ranked sixth, also behind press and PR, suggesting that ‘traditional’ above the line ad campaigns are no longer holding sway when it comes to building awareness for new products and services.
By Matt Lawton
bandt.com.au
3 of the Most Under-Utilized Social Media Marketing Tactics
We're all aware of the many benefits involved with brands successfully utilizing a social media strategy to benefit their marketing communications, with a key contributing factor being that it's essentially free to set-up your social media presence and maintain it going forward.
However, there are additional cost-effective social media tactics that brands are still under-utilizing - check out the top three listed below:
By Chris Kyriacou
socialmediatoday.com
7 Easy Ways To Grow Your Social Media Following Quickly
Before I dive into this, let’s get one thing straight: You are not your social media followers. You are not your likes on Facebook. You are not your views on Snapchat. You are all singing, all dancing....Wait, this isn't Fight Club. But let's be serious: Your social media follower counts don’t actually matter that much.
I’ve previously written about how I’ve been able to grow my Instagram to over 100k followersand generate millions of views on Slideshare - I’m guilty of using these numbers to highlight success. But in reality, it’s the quality of those views and followers that matter most. It’s the number of followers who send personal messages on Instagram explaining how much they love the content you publish. It’s the late night emails from people who found me on Slideshare explaining how one of my decks helped turn their business around.
By Ross Simmonds
socialmediatoday.com
The Basics on How to Handle A Crisis On Social Media
Just as in life, many things can go wrong with your business. And with social media keeping us connected every second, your response to a social media crisis can make or break how your followers perceive your brand. But the negative effects of a social media blunder can be greatly reduced with swift action and a solid plan.
In this post I’ll review some basics on how to handle a business crisis on social media.
By Dhariana Lozano
socialmediatoday.com
11 Helpful Social Media Tools for Marketers
Looking for better social media marketing tools?
There are excellent third-party apps that can help you build your brand and audience through social channels.
In this article, you’ll discover 11 helpful social media tools for marketers.
By Jordan Kasteler
socialmediaexaminer.com
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