Honeyweb Blog / Social Media Performance
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
3 Video Storytelling Tools for Social Marketers
Do you want to create social media videos for your business? Is your lack of video creation skills holding you back?
The right apps make it easy to produce social videos by yourself in minutes.
In this article, you’ll discover three tools and step-by-step tutorials to help you create stunning promotional videos.
By Lisa Larson-Kelley
socialmediaexaminer.com
9 Ways to Work Celebrations Into Your Social Media Marketing
Looking for a new way to connect with your audience? Wondering how to publish posts that generate strong engagement?
Most marketers plan to post on national holidays, but forget to include some unique and fun days that might appeal more directly to their followers.
In this article, you’ll discover nine holidays and observances to add to your social media marketing calendar.
By Alla Bogdan
socialmediaexaminer.com
5 Steps to Creating a Successful Social Media Strategy for 2017
Social media is constantly evolving and can be hard to predict what's coming next. Who would have guessed that Chewbacca Mom would be so popular, Pokemon Go? We can’t know what will be popular in the coming years, however we can set ourselves up for success with some best practices and logical anticipation based on user behavior and industry trends.
Having a solid social media strategy will help you navigate towards business goals through the ever changing social landscape. Check out these five steps to creating a successful social media strategy in 2017.
By Nathan Mendenhall
socialmediatoday.com
6 Dos and Don’ts for Monitoring Your Social Media Channels
A business can get maximum benefit from its social media channels when it approaches them with a clear purpose and strategy and the execution is founded in best practices.
That said, the daily task of dealing with social pages can become time-consuming as a business grows, and with that comes the possibility of making certain mistakes. One might feel like ignoring a comment or not responding to a mention, but that’s not the best approach. Not being able to track brand mentions or missing crucial customer feedback can be detrimental to the performance of a business.
By Michael Georgiou
socialmediatoday.com
Five Social Media Metrics You Need To Be Tracking
Most social media outlets provide users with large followings easy access metrics. These take all the guesswork out of the process. But according to Open Colleges’ Tess Pajaron, you don’t have to measure much when the platform is already handling it for you.
One of the biggest mistakes you can make is to assume the common predetermined metrics are enough. There are plenty of other things you should be measuring to make sure your reach and engagement are as high as they can possibly be.
[Tess Pajaron]
Posted byTESS PAJARON
New Study Finds Contradictory Behaviour Of Social Media Users
Online fashion retailer THE OUTNET has discovered consumers are living in a constant state of harmonious contradiction that is being played out on social media. The findings were a result of a commissioned unique global media study with international Social Data Intelligence Agency, Pulsar.
Pulsar implemented innovative analytical techniques such as image recognition and text mining across Facebook, Twitter and Instagram digital platforms, providing insights for THE OUTNET’s report into findings and behaviours centralised around the words ‘Thrill’ and ‘Joy’.
[B&T Magazine]
Posted byB&T MAGAZINE
4 Ways to Beat the Instagram Algorithm
Does Instagram’s algorithm have you worried?
Are you looking for proven tactics to increase your visibility in the Instagram news feed?
In this article, you’ll discover how four of the most successful companies on Instagram are responding to the algorithm change, and how your business can do the same.
By James Scherer
social media examiner
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