Honeyweb Blog / Social Media Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Facebook Introduces Signal for Facebook and Instagram
Signal for Facebook and Instagram is “a free discovery and curation tool for journalists who want to source, gather, and embed newsworthy content from Facebook and Instagram, across news, culture, entertainment, sports and more–all in one place.”
We’ve heard from journalists that they want an easy way to make Facebook a more vital part of their newsgathering with the ability to surface relevant trends, photos, videos, and posts on Facebook and Instagram for use in their storytelling and reporting.
Sharing: The Art and Science of Social Sharing
Do you create content for your business? Want to encourage people to share it? Explore the art and science of social sharing with Bryan Kramer.
Bryan believes there is both an art and a science to sharing, and it’s cyclical. He uses the metaphor of a wave in a sport stadium. Inside the stadium, a wave is always started by one person. There’s always one cheerleader who stands up and gets the micro community to go, which gets a bigger area of the stadium to go. Sometimes it takes off and sometimes it doesn’t. Sometimes it goes around once and sometimes it goes around 10 times. These are the things we all try to play with as we look at the art and the science, and the cyclical nature of social media.
Everything I know about social, I learned in kindergarten
Butterflies in the stomach, fresh crayons, so many new faces, and each day a new adventure. As each school year starts and closes, I'm reminded how much of what I do today in social media builds upon what I picked up when I was five-years-old, dwarfed by a boxy backpack, fresh off the school bus.
Social media can seem like an intimidating force full of platforms, algorithms, and statistics; leaving us to coordinate, analyze, and translate. The truth of the matter is that it's only as complicated as we make it, and we may all be better off guided by what we learned that first year of school. Here's what I mean.
The best social media campaigns of 2014
Social marketing has proven to be an innovative way for brands to connect with consumers, and this year has been no exception. Let's take a look at the top five.
The world of social media is ever-changing and brands are experimenting more and more with how to get the most impact from their social campaigns. What I find most interesting is the decline in Facebook marketing. Is this a result of all the new changes Facebook has made to make it harder for marketers to reach their audience? Maybe. Regardless, Facebook isn't the only network in the deck. And there were plenty of innovative and creative campaigns this year.
How to Design Social Media Images for Brand Recognition
Are you posting images across social networks? Do you use them to extend your brand recognition?
The way logos, fonts and colors work together in social media images is an important part of gaining brand attention. In this article you’ll discover how to make your social profiles and visual content align to reinforce your brand and catch your audience’s eye.
20 Social Media Marketing Tips From the Pros
Would you like to improve your social media marketing? Are you up to date with the best social media tips and tools?
We asked 20 social media experts to share how they’re getting results with social media marketing today.
What Small Businesses Need to Know About Social Media Marketing
Despite the fact that an increasing number of small businesses are spending money on social media marketing, not all of them are reaping maximum benefits. This is often due to their inability to develop a personalized marketing plan targeted toward a specific audience.
Small and Medium-Sized Businesses (SMBs) are now spending more money on social media marketing than any other category, according to a report published byBIA/Kelsey. In a survey of more than 500 small to midsized businesses, it was found that last year they spent approximately 21 percent of their media budgets on social media. A report issued by MarketingTechBlog found that 8 out of 10 SMBs are using social media to drive growth.
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