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Honeyweb Blog / Social Media Marketing

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

5 Social Media Marketing Tips for the Holiday Season

The holiday shopping season is nearly upon us, and Facebook IQ, a social data analytics platform, gift-wrapped five key areas for marketers to focus on.

In this infographic, 5 Ways to Unwrap Holiday 2015, Facebook IQ shares top tips on how brands can optimize their social media efforts during the holiday season. Check out the infographic below to learn more.

5 Social Media Marketing Tips for the Holiday Season

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How to Optimize Your Social Media Schedule for Maximum Impact

Do you schedule social media updates? Want to know the best days and times to share?

Creating a social media calendar helps you deliver a steady flow of content to your followers.

In this article you’ll discover how to create an effective posting schedule for your social media updates.

How to Optimize Your Social Media Schedule for Maximum Impact

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Victorian Taxis Throws More Poo At The Fan, Tweets About Remembrance Day

Victorian Taxis have piggybacked off Remembrance Day to remind people that veterans catch taxis, because the whole #YourTaxis debacle wasn’t enough of a PR disaster.

This week the Victorian Taxi Association (VTA) decided to start a discussion about people’s taxi stories, which understandably didn’t get the response the VTA was expecting but what we were all thinking.

Victorian Taxis Throws More Poo At The Fan, Tweets About Remembrance Day

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4 Ways to Improve Engagement With Hashtags

Do you include hashtags in your social media posts? Want more traction from your hashtag campaigns?

Adding hashtags to your campaigns can drive engagement with fans and followers, as well as attract new and prospective customers.

In this article I’ll share four ways to improve reach and engagement with hashtags.

4 Ways to Improve Engagement With Hashtags

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5 Social Media Marketing Trends to Watch For in 2016

Social Media trend forecasting season is upon us, and while I'm sure this site and many others will provide many specific trends to watch for next year, here are some general developments that are on my radar. It's always good to keep these trends in mind when planning your budget for the coming year or strategizing new projects and events.

You can always play it safe and assume for the most part things will stay the same, but being agile enough to lean into big, new waves like Periscope or Snapchat will assure your company sustained success, as it changes with the audience instead of after it.

5 Social Media Marketing Trends to Watch For in 2016

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5 Psychology Tips to Improve Your Social Media Posts

Are you struggling to create social media engagement? Do you want tips to improve your posts?

To get more social media engagement, you need to tailor your content to appeal to your audience on an emotional level.

In this article you’ll discover five psychology tips to improve engagement on your social media posts.

5 Psychology Tips to Improve Your Social Media Posts

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All Blacks Already Winning Rugby World Cup Social Media War

The All Blacks may be favourites for this year’s Rugby World Cup presently under way in Old Blighty, but it’s the Kiwis who appear all set to win the social media ruck and maul, too.

With the competition a mere week old, the All Blacks have been rated the “Most Social Rugby Union” by the Adobe Digital Index (ADI).

All Blacks Already Winning Rugby World Cup Social Media War

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