Honeyweb Blog / Social Media Management
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Social Media Evolution: What Does the Future of Social Marketing Look Like?
Are you amazed at how much social media has changed over the last few years?
Want to discover what’s next? To explore the evolution of social media, I interview Brian Solis.
4 Free Tools to Analyze Your Social Media Competitors
Do you want to improve your social media marketing? Have you looked at how your competitors are using social?
There are tools to help you determine what’s working for you and your competitors, what isn’t working and why.
In this article you’ll discover four free tools to compare your social media presence with your competitor’s.
2016 Social Media Marketing Predictions From the Experts
Are you looking for the hot marketing trends coming in 2016? Do you want to know where social media pros are focusing their attention?
In 2015, new platforms made a big splash and several popular networks monetized.
To get you ready for what’s coming next, we asked 14 social media marketing experts what to watch for in the new year.
The next great evolution of social media marketing
Real-time social listening with a response time of seconds
The marketing community is a broken record about the Oreo Super Bowl Tweet, but it does, indeed, serve as a predecessor to what many brands are trying to accomplish on social: real-time listening and reacting. The theory behind real-time social marketing is that life moves too rapidly to simply be responding to consumers or events in hours or days. Within seconds of a consumer tweeting to you, they could have already have lost interest in the subject matter. Within minutes of a major world event, the social community moves on. The world attention span operates in seconds and minutes -- not hours and days -- which is why brands need to develop a structure that allows them to interact in real-time with fans and followers. Social listening tools are on fire right now. Brands that scour the web and social networks for conversation, detractors, fans, and influencers will remain relevant. Companies that use social for strict customer service and wholesale marketing will fade away. Today, online engagement doesn't just mean responding to a customer at some point: it means responding quickly, appropriately, and actually making an impact on the social user.
How to Speed Up Your Social Media Content Production
Are you spending too much time posting content to social media and not enough time engaging? Do you want an effective strategy for creating social media content quickly?
By creating and scheduling content in batches, you’ll be able to make more efficient use of your time on social media.
In this article you’ll discover an easy way to create social media updates in batches so you have more time for live engagement.
5 Trends That Will Change How Companies Use Social Media In 2016
Hootsuite CEO Ryan Holmes offers a look ahead at the social trends that are fast reshaping how companies do business.
There are now more than 2 billion active social media users worldwide, and that sum is growing at a brisk clip of 25% each year. Businesses haven't failed to noticed the runaway expansion of social media. Nine out of 10 U.S. companies are now active on social networks. The same overwhelming percentage of those are reporting seeing increased exposure as a result, and more than half say their social media efforts are boosting sales.
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