Honeyweb Blog / Social Media Management
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There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
4 ways to stretch your marketing dollar with social media
One of the greatest struggles for businesses across all industries is the challenge to stand out in the noise. Companies struggle to find ways to enhance marketing strategies without breaking the bank. Social media offers brands the unique opportunity to promote products and services and to engage with customers in a way that feels authentic and natural for today's increasingly connected digital consumer.
There is a lot of branded content being pushed through social media channels, so companies need to regularly evaluate social strategy and allocate budget and internal resources accordingly to ensure social content stands out in a noisy world of tweets, videos, and posts.
By Roger Huff
imediaconnection.com
5 Ways to Persuade Via Social Media
Do you want to build trust and influence on social media?
Wondering how to tap into social proof? Social proof lets you leverage consumer behavior and feedback to give customers a more authentic perspective of your business.
In this article, you’ll discover five ways to use social proof on social media.
By Sarah Quinn
socialmediaexaminer.com
7 Social Media Customer Service Rules You Should Stick to
Social media has evolved to become much more than just a platform for people to chat with their friends. According to research from JD Power, 67% of consumers now use social for customer service - in fact, research by Neilsen revealed that 33% of consumers prefer to speak with brands via social than on the phone.
For businesses, this means it’s no longer enough to just have a strategy for promoting your products and services, you also need to have a plan for how you will provide excellent service via your social accounts. Currently, only 62% of companies focus on social customer service, while 45% of businesses even ignore comments they receive from customers outright due to lack of resources (according to research by Aberdeen).
By Elizabeth Harmon
socialmediatoday.com
24 Predictions for Social Media and Social Media Marketing in 2017
The end of the year is fast approaching, which means Christmas jingles, New Year’s resolutions and… prediction posts. And while the ever-shifting social landscape eventually renders many such prognostications invalid, it’s still worth analyzing what might be on the horizon as a means of trying to understand where we’re at, and where we’re headed, as we plan for the next 12 months.
Last year, my predictions mostly pointed in the right direction, so again, I’ve decided to get in early and put down a few of my thoughts on where each platform is going, before the upcoming onslaught of ‘looking ahead’ posts.
So here are my 22 predictions for each of the major social platforms in 2017, starting with the big one – Mark Zuckerberg’s ever-expanding giant.
By Andrew Hutchinson
socialmediatoday.com
3 Easy Ways to Increase Your Social Media Followers
Ask any marketer - or better yet, any person - what one thing they would change about their social media accounts if they could. More often than not, the answer will be the same:
More Followers: Increasing your social media followers is a continuous battle, but there are ways to make it easier. In this post, I'm going to list 3 easy ways to increase your social media following that you may not have thought of.
By Samantha Ferguson
socialmediatoday.com
Why Social Media Management is Much More Than Just Posting
Many people think that social media simply involves posting content on Facebook, Twitter and Instagram. However, as social media continues to grow and develop, it involves much more than that - especially if you want to see results.
If you’re a Social Media Manager, or have been tasked with managing social media within your business, then there is a lot more you could be doing, aside from just posting.
Here are 11 things to consider adding to your “to do” list (if they’re not already on it):
By Elizabeth Harmon
socialmediatoday.com
Yes, Social Media Matters for SEO Link Building
If someone told you that social media doesn’t matter for SEO link building purposes, they’re wrong.
While it’s true that links shared in social media are nofollowed and aren’t directly growing your SEO link portfolio or influencing the search engine algorithms, an active social media presence can grow your link profile in other ways. Social media is an important outlet for growing your brand and making connections. And what sites do you think generate natural inbound links that DO impact SEO ranking? You got it, the sites that have a trusted brand and lots of connections. Social media absolutely matters for SEO link building as long as you’re doing the following:
By Nick Stamoulis
brickmarketing.com
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