Honeyweb Blog / Social Media Advertising
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
How to Combine Business With Personal on Social Media
Sharing certain types of content on social media can have negative impacts on your branding efforts. Here are some examples of content types to avoid.
From my lips to God’s ear, if I see one more person post a photo of an abused or mistreated animal on Facebook (or any other social media platform), I'm going to scream.
By Terry Green
socialmediatoday.com
How to Market to Each Generation on Social Media [Infographic]
In order to maximize the outreach potential of social media, you need to understand how your target audiences are using social platforms.
Social media platforms represent an unprecedented in terms of user data, insight and, ultimately, audience reach. There are now more than 2.3 billion active social media users in the world across the various platforms – and importantly, up to 87% of Millennials, the next generation of consumers, utilize social to stay connected and up-to-date with friends, family and news events.
By Andrew Hutchinson
socialmediatoday.com
![How to Market to Each Generation on Social Media [Infographic]](https://www.honeyweb.com.au/uploads/blog/How_to_Market_to_Each_Generation_on_Social_Media.jpg)
15 Random Things NOT to Do on Social Media
Are there certain things people do on social that just irritate you? Here's a list of 15 common faux pas to be aware of (and avoid).
I love social media. I really do. But, there are certain things that make me want to scream. Yes. There are right ways to use social media and wrong ways to use social media, good things to do and say, and bad things to do and say. Everyone seems to have their own ideas, right or wrong about how to use social media and what’s acceptable on social media, including yours truly. Here are 15 of my own pet peeves about things NOT to do on social media.
By Terry Green
socialmediatoday.com
3 Video Storytelling Tools for Social Marketers
Do you want to create social media videos for your business? Is your lack of video creation skills holding you back?
The right apps make it easy to produce social videos by yourself in minutes.
In this article, you’ll discover three tools and step-by-step tutorials to help you create stunning promotional videos.
By Lisa Larson-Kelley
socialmediaexaminer.com
9 Ways to Work Celebrations Into Your Social Media Marketing
Looking for a new way to connect with your audience? Wondering how to publish posts that generate strong engagement?
Most marketers plan to post on national holidays, but forget to include some unique and fun days that might appeal more directly to their followers.
In this article, you’ll discover nine holidays and observances to add to your social media marketing calendar.
By Alla Bogdan
socialmediaexaminer.com
5 Steps to Creating a Successful Social Media Strategy for 2017
Social media is constantly evolving and can be hard to predict what's coming next. Who would have guessed that Chewbacca Mom would be so popular, Pokemon Go? We can’t know what will be popular in the coming years, however we can set ourselves up for success with some best practices and logical anticipation based on user behavior and industry trends.
Having a solid social media strategy will help you navigate towards business goals through the ever changing social landscape. Check out these five steps to creating a successful social media strategy in 2017.
By Nathan Mendenhall
socialmediatoday.com
6 Dos and Don’ts for Monitoring Your Social Media Channels
A business can get maximum benefit from its social media channels when it approaches them with a clear purpose and strategy and the execution is founded in best practices.
That said, the daily task of dealing with social pages can become time-consuming as a business grows, and with that comes the possibility of making certain mistakes. One might feel like ignoring a comment or not responding to a mention, but that’s not the best approach. Not being able to track brand mentions or missing crucial customer feedback can be detrimental to the performance of a business.
By Michael Georgiou
socialmediatoday.com
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