Honeyweb Blog / Snapchat
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Snapchat Adds New Creative Tools, Including Links in Snaps
Remember how Instagram teased brands with a new option to add links to websites within Stories content back in November?
Originally, only verified users had access, but that option is becoming more widely available – now, verified users and business profiles with more than 10k followers can also use it.
But still, those are fairly restrictive requirements, especially since it’s not possible to request verification.
By Andrew Hutchinson
socialmediatoday.com
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Facebook, Twitter and Snapchat Continue to Make Moves into TV-Like Content
As you’ve likely noticed, every social network seems intent on becoming a TV network these days.
YouTube recently announced a slate of original programming, Twitter has live-streaming deals in place with an expanding number of broadcasters and sporting codes, Snapchat’s working on episodic TV-style content to compliment their Discover material.
So why the shift towards TV content?
By Andrew Hutchinson
socialmediatoday.com
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3 Profitable Types of Social Media Ads
There are a ton of options when it comes to social advertising!
What started as buying Likes has evolved into one of the most targeted types of advertising available. Want to reach single dads who have Bernese Mountain Dogs and love Skittles? That’s not a tough task anymore.
By Justin Kerby
socialmediatoday.com
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How to Use Snapchat: A Detailed Look Into HubSpot’s Snapchat Strategy
Back in 2011, Snapchat was synonymous with risqué teen behavior. News coverage repeatedly warned parents of the damaging effects the platform might have, and as a result, the success trajectory wasn't looking good.
Since then, Snapchat has evolved into something so much more. And while it's certainly not the cornerstone of every marketing strategy just yet, the channel has earned a reputation for fast growth and innovation.
By Marissa Emanuele
blog.hubspot.com
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Snapchat launches new Facebook-inspired ad technology platform
Snapchat has launched a bigger and better advertising platform that aims to grow revenues
Snapchat is launching a new Facebook-inspired ad platform.
To date, the Snapchat API has benefited more than 100 brands.
With the help of marketing technology platform 4C, US brands like Gatorade and Nissan have already captured the eyeballs of millions of Snapchat’s users.
Read the full article here. Source: Tamar Weinberg
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WPP Spending $US70m On Snapchat Ads, Says Sir Martin Sorrell
WPP boss Sir Martin Sorrell has revealed the global advertising giant is spending around $US70 million with social media platform Snapchat on behalf of its clients.
Speaking at the UBS Media and Communications Conference this week in New York, Sorrell also said that WPP will continue to up the ante on its ad spend with Facebook, which has been “trying to undermine Snapchat”, The Wall Street Journal reported.
“Clearly there is some concern [by Facebook] about the penetration Snapchat is getting,” he said.
Posted by B&T Magazine
bandt.com.au
Snapchat Essentials for Curious Newbies
Snapchat is arguably the most popular social media app around today. Here’s a quick getting-started guide to show you the basics.
What is Snapchat?
One of the things that Snapchat is best known for is the ephemeral nature of the content - you take a photo or video and send it to a friend and they have a limited number of seconds (up to 10 seconds maximum) to view the content before it disappears.
By Ben Shepardson
socialmediatoday.com
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