Honeyweb Blog / Snapchat
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There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
What Snapchat Will Look Like in 2018
Big changes are afoot for Snapchat: Executives of Snap Inc., Snapchat’s corporate parent, revealed during Tuesday’s earnings call that they are planning a major redesign for 2018.
They also want to take a number of other steps to keep creators and users happy.
While the executive team stopped short of sharing too many details about their plans, they dropped quite a few hints. According to those hints, here is what’s going to change for Snapchat in 2018
By Janko Roettgers
variety.com
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Snapchat Releases Q3 Earnings, Falls Short of Market Expectations
Snapchat has released its Q3 earnings report, and as expected, they once again highlight the challenges the company faces as it seeks to further establish itself within the social landscape.
First off, on users – Snapchat added 4.5 million daily active users for the quarter, taking it to a total of 178 million DAU.
That’s not much of a bump for a ‘growing’ platform, but more telling is the actual growth rate.
By Andrew Hutchinson
socialmediatoday.com
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The Holiday Season on Snapchat [Infographic]
As you go about planning your holiday marketing campaigns, have you considered the potential value of Snapchat for outreach, and how Snap users are engaged in the season?
While Snap Inc. may have some larger scale challenges, you can't ignore the app’s engagement and interaction levels, particularly among younger users.
To provide some additional perspective on the seasonal opportunity of Snapchat, the company has published this new infographic which outlines some key trends.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
![The Holiday Season on Snapchat [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_592088672.jpg)
5 Predictions for Social Media Marketing on Snapchat in 2018
Planning for 2018? Wondering whether you should try out some new platforms - or what each platform might be looking to add into the mix?
This week, ahead of the full predictions season, we're publishing our predictions for what's coming next from all the major social platforms.
We've already looked at Facebook and Twitter, and today we have Instagram and, in this post, Snapchat.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Snapchat Announces New Deal with NBCUniversal, Adds NBA Lenses
While Snapchat has come under increasing pressure from Facebook of late, the fact of the matter is that it remains a key platform for younger users.
A recent report from Piper Jaffray showed that Snapchat remains the platform of choice among American teens – by a significant margin – despite the growth of Instagram Stories.
As such, despite more downbeat market expectations, Snapchat remains a key consideration for businesses looking to connect with younger audience groups
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Top Influencers are Using Snapchat 33% Less, According to New Study [Infographic]
There have been various reports of how social media influencers are abandoning Snapchat in favor of Instagram.
And to a large degree, that makes sense - Instagram Stories now has 250 million users, compared to Snapchat's 173 million daily actives, while Instagram also now has more than 800 million users overall, expanding the audience potential.
Add to that the consideration that users will also soon be able to cross-post their Instagram Stories to Facebook direct (Facebook have now confirmed this is being rolled out).
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
![Top Influencers are Using Snapchat 33% Less, According to New Study [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_624195410.jpg)
Facebook Expands Messenger Lite into More Regions, Increases Audience Potential
Earlier this year, Snapchat CEO Evan Spiegel came under fire for reportedly saying that Snap Inc. was not focused on expanding its flagship app into India because it’s “only for rich people”.
Spiegel also reportedly remarked that he didn’t want to “expand into poor countries like India”.
Spiegel has denied ever making such comments, but even if he didn’t say them, the principle behind such sentiment still remains.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
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