Honeyweb Blog / Snapchat Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
How to Use Snapchat: A Detailed Look Into HubSpot’s Snapchat Strategy
Back in 2011, Snapchat was synonymous with risqué teen behavior. News coverage repeatedly warned parents of the damaging effects the platform might have, and as a result, the success trajectory wasn't looking good.
Since then, Snapchat has evolved into something so much more. And while it's certainly not the cornerstone of every marketing strategy just yet, the channel has earned a reputation for fast growth and innovation.
By Marissa Emanuele
blog.hubspot.com
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Snapchat for Business: The Ultimate Marketing Guide
A recent study released by Snapchat Inc. found that nearly a third of Australian smartphone users actively use the social media platform.
Over 150 million people now use Snapchat to watch 10 billion videos every day. For a savvy social media marketer, that's a possible 10 billion daily opportunities to build awareness of your business and brand.
Snapchat collaborated with MediaScience to survey 320 consumers aged 16 to 56, which compared Snapchat video ads to those on TV, Facebook, Instagram, and YouTube. Snapchat says its ads garnered twice the visual attention of Facebook and 1.5 times more than Instagram. They were also 1.3 times more effective than YouTube.
Hootsuite has put together an ultimate marketing guide for business owners to master Snapchat. Some of these tips include:
- Build brand awareness with Snap Ads
- Promote engagement with Snapchat Geofilters
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Drive increase in purchase intent with Snapchat Sponsored Lens
Click here to access the fully detailed marketing guide. Source: Hootsuite
Read more to learn how social media and content marketing can increase your business' performance. Better yet, get in contact with our social media experts today by clicking here.
WPP Spending $US70m On Snapchat Ads, Says Sir Martin Sorrell
WPP boss Sir Martin Sorrell has revealed the global advertising giant is spending around $US70 million with social media platform Snapchat on behalf of its clients.
Speaking at the UBS Media and Communications Conference this week in New York, Sorrell also said that WPP will continue to up the ante on its ad spend with Facebook, which has been “trying to undermine Snapchat”, The Wall Street Journal reported.
“Clearly there is some concern [by Facebook] about the penetration Snapchat is getting,” he said.
Posted by B&T Magazine
bandt.com.au
Snapchat Essentials for Curious Newbies
Snapchat is arguably the most popular social media app around today. Here’s a quick getting-started guide to show you the basics.
What is Snapchat?
One of the things that Snapchat is best known for is the ephemeral nature of the content - you take a photo or video and send it to a friend and they have a limited number of seconds (up to 10 seconds maximum) to view the content before it disappears.
By Ben Shepardson
socialmediatoday.com
Some Of The Best Internet Ads Are Coming From Snapchat: Mary Meeker
The online ad experience cops a lot of flak given its interruptive nature and the rising use of ad blocking software. However, in her annual internet trends presentation, digital guru Mary Meeker praised Snapchat’s ads.
The onslaught of ad blockers which are costing publishers billions of dollars has caused debates in the industry on how we need better online ads.
[Emma Mackenzie]
Posted by: EMMA MACKENZIE
Snapchat Gains Momentum: New Research
Are you adding Snapchat to your social media marketing? Wondering what Snapchat’s audience responds to?
In this article you’ll discover recent insights on Snapchat and how marketers can use the platform to reach targeted audiences with ads and other content.
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