Honeyweb Blog / Snapchat Advertising
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Snapchat Advertising: A Step-by-Step Guide
Thinking of expanding your ad spend beyond Facebook and Instagram?
Are you looking for a comprehensive guide to Snapchat ads?
In this article, you’ll get a complete walkthrough of how to use the Snap Ads platform including an introduction to its ad formats and tracking features.
By Anna Sonnenberg
socialmediaexaminer.com
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3 Profitable Types of Social Media Ads
There are a ton of options when it comes to social advertising!
What started as buying Likes has evolved into one of the most targeted types of advertising available. Want to reach single dads who have Bernese Mountain Dogs and love Skittles? That’s not a tough task anymore.
By Justin Kerby
socialmediatoday.com
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How to Use Snapchat: A Detailed Look Into HubSpot’s Snapchat Strategy
Back in 2011, Snapchat was synonymous with risqué teen behavior. News coverage repeatedly warned parents of the damaging effects the platform might have, and as a result, the success trajectory wasn't looking good.
Since then, Snapchat has evolved into something so much more. And while it's certainly not the cornerstone of every marketing strategy just yet, the channel has earned a reputation for fast growth and innovation.
By Marissa Emanuele
blog.hubspot.com
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WPP Spending $US70m On Snapchat Ads, Says Sir Martin Sorrell
WPP boss Sir Martin Sorrell has revealed the global advertising giant is spending around $US70 million with social media platform Snapchat on behalf of its clients.
Speaking at the UBS Media and Communications Conference this week in New York, Sorrell also said that WPP will continue to up the ante on its ad spend with Facebook, which has been “trying to undermine Snapchat”, The Wall Street Journal reported.
“Clearly there is some concern [by Facebook] about the penetration Snapchat is getting,” he said.
Posted by B&T Magazine
bandt.com.au
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