Honeyweb Blog / Snap Pixel
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Snapchat Adds ‘Snap Pixel’ to Track Ad Response, Showcases New Lens Option
Remember when Snapchat CEO Evan Spiegel said that they wanted to avoid the ‘creepy’, intrusive ad tactics employed by other social networks?
The company’s opinion looks to have changed on this – Snapchat has announced that they’re now looking to roll out a new ‘Snap Pixel’
A conversion tracking tool which will enable advertisers to measure the traffic being driven to their sites via Snapchat ads.
By Andrew Hutchinson
socialmediatoday.com
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