Honeyweb Blog / Seo
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Search Engine Optimization Non-Secrets Revealed
I was talking with my friends at Clutch recently about the complexities of search engine optimization (SEO).
Clutch conducted a good deal of research to determine the best search engine optimization(SEO) vendors across the country and asked why so many companies were happy to invest significant dollars into building a website, but such a large percentage were still not going the extra mile to ensure their new investment was optimized for maximum visibility in search engines. We agreed it would make sense for someone qualified (like yours truly) to revisit the latest in SEO strategies, tactics and trends to help educate slow-adopters.
The A-Z of A/B Testing: Handy guide to nearly 200 conversion optimization definitions
As digital marketing, A/B testing and optimization have become so important over the last 15 years, a whole new language has sprung up around these ideas, complete with its own unique buzzwords, acronyms and industry shorthand.
To help you cut through the jargon and get straight to the heart of these terms, MarketingExperiments have created the Marketing and Online Testing Dictionary.
Working Hard Doesn’t Matter If You Don’t Know What You’re Doing [Rant]
We all know that you have to work your butt off to get anywhere. Same with conversion optimization.
In order to get results you could be proud of, you need to put in the effort and hours. But how are you spending that effort?
![Working Hard Doesn’t Matter If You Don’t Know What You’re Doing [Rant]](https://www.honeyweb.com.au/uploads/blog/Working_Hard_Does_Not_Matter.jpg)
How To Visualize A/B Test Results
You may be wondering, “why should I make my own visualization of my A/B test results?”
The thing is, these tables and graphs are comprehensible when you – a data driven analyst – take a look at them. However, if you’re the manager that bumps into them as a screenshot in an email or presentation document, then they aren’t that clear at all.
The Science of Familiarity: How to Increase Conversions by Being Completely Unoriginal
Familiarity has a major impact on our decision-making process, whether we realize it or not. That means it has a major impact on conversions as well.
Understanding the different psychological theories behind familiarity will lead to better UX / design, copy and calls to action.
Ignorant No More: Crash Course on A/B Testing Statistics
Reality check: the level of statistical literacy is pretty poor in CRO world. A major portion of your test results are probably invalid.
While testing tools are getting more sophisticated, blogs are brimming with ‘inspiring’ case studies, and experimentation is becoming more and more common for marketers – statistics know-how is still severely lacking.
Google Panda 4.2 Rolling Out Now, Affecting 2-3% of Queries
Google’s Gary Illyes has confirmed that Google started rolling out Panda update version 4.2 last weekend, affecting 2–3% of queries.
If you haven’t felt any impact from the update yet, it doesn’t necessarily mean you’re in the clear. Panda 4.2 will take a few months to fully roll out, Illyes says, so you may not notice it for a while if at all.
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"Well we ventured into a new communication medium with Honeyweb. With the help of an editor we used the interface for an email to a new group of potential customers. Once we were familiar with the web interface the process is wonderfully simple. We are monitoring results and have some useful information and some potential new contacts who are happy to learn more about what we do. Thank you for the introduction to this very useful medium to send out messages regarding our business"
John Grocke
Johnston Grocke
