Honeyweb Blog / Seo
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
The 10 Most Common SEO Mistakes E-Commerce Sellers Make
E-commerce continues to grow in popularity around the world, as 44% of online shoppers start their buying process with a search engine.
And as such an important purchase channel, you would think e-commerce businesses are ensuring SEO is their most effective digital marketing tool – but that’s often not the case.
SEO is the fifth most effective digital marketing tool for e-commerce acquisition and retention. Social media, email marketing, and other avenues are more effective all around.
So what’s with the disconnect?
By Andrew Raso
searchenginejournal.com
A Google Search Update Appears to Have Occurred on November 10th
On November 10th, an update to Google Search appears to have occurred, according to reports on the web and our own data here at Search Engine Journal.
We experienced a notable increase in our own traffic on November 10th, though we decided to wait to see if the traffic increase would be sustained before reporting on a potential update to Google search.
By Matt Southern
searchenginejournal.com
Do These Things Regularly for SEO Success
The key to achieving SEO success and maintaining SEO success is to keep at it regularly.
It’s not the sort of campaign that you can turn off and turn back on, expecting to be right where you left off. If you take any time off from SEO work it will likely coincide with a gradual dip in organic traffic. Here are the things you should be doing regularly for SEO success:
By Nick Stamoulis
brickmarketing.com
How to Do Keyword Research: A Complete Guide
Search engines have been minimizing the importance of keyword relevance signals for ranking for many years.
It is a fact that keywords are no longer necessary or mandatory to be present in the title tag or in heading tags (H1, H2, H3) in order to rank in the top five of the search engine results pages. Even using the exact keyword phrases within the text of a web page is no longer required.
Should you abandon keyword research and focus more effort on content creation? Surprisingly, the answer is no.
By Roger Montti
searchenginejournal.com
7 SEO Tools We’re Thankful For
I know what it’s like running a business. There’s always a thousand and one things to attend to. And when it comes to SEO, make that a thousand and one.
Of course, don’t forget that’s without keeping on top of the subject matter and learning all the new techniques and updates. SEO can be complex; it seems like every day there is some new SEO strategy to be learned and 100 more articles to read.
It can be overwhelming and often, force it to the back burner. I know so many business owners who have found it can be too time-consuming to get enough of the skills and knowledge to dive in and optimize for SEO on their sites.
By Tony Messer
searchenginejournal.com
Yes, Social Media Matters for SEO Link Building
If someone told you that social media doesn’t matter for SEO link building purposes, they’re wrong.
While it’s true that links shared in social media are nofollowed and aren’t directly growing your SEO link portfolio or influencing the search engine algorithms, an active social media presence can grow your link profile in other ways. Social media is an important outlet for growing your brand and making connections. And what sites do you think generate natural inbound links that DO impact SEO ranking? You got it, the sites that have a trusted brand and lots of connections. Social media absolutely matters for SEO link building as long as you’re doing the following:
By Nick Stamoulis
brickmarketing.com
E-Commerce SEO is Costing You Big Time, Here’s How to Fix It
An e-commerce company may be faced with a limited budget and staff, leaving those on the team to juggle many different marketing tasks that may not be their area of expertise. Even a marketing pro that has SEO knowledge has not necessarily kept up-to-date on all the possible SEO information currently available. The result is that mistakes happen with your e-commerce SEO, which could be minor but that are still costing you time, money, and return on investment.
Here are some of the most common e-commerce SEO mistakes that happen and some ideas on how you can fix them:
By John Rampton
Infusionsoft
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