Honeyweb Blog / Seo
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Make the most of B2B SEO by following these website conversion tips
Leads are the lifeblood of any B2B organization.
As a B2B SEO campaign gains traction, it should result in an increase in organic traffic that correlates with an increase in web leads. If you’re seeing the increase in organic traffic, but those visitors aren’t converting, there could be a conversion issue with the website. Remember, SEO and web design go hand in hand. In order for SEO efforts to be worthwhile, the resulting traffic must be going to a quality, conversion-friendly website. We aren’t conversion experts but over the years we’ve noticed some web design/content items that can make a big difference when the goal of the website is to generate leads:
By Nick Stamoulis
brickmarketing.com
Remember, if someone searching for your products or service can't find you, you don't exist.
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The Sneaky Way Social Media Affects SEO
Remember "great taste, less filling," for those old enough?
Search and social are no different—not an either/or proposition. Let's explore the hidden ways search helps social and vice-versa.
By Dennis Yu
learn.infusionsoft.com
Interested on how to use social media efficiently? Contact Us!
4 Smart Ways to Keep Up With Google in 2017
Over the past few years, Google has made a lot of changes that can be challenging for modern marketers and SEO experts to keep up with.
Recently, Google started indexing according to mobile search results, cracked down on intrusive pop-up ads, and removed right-side ads. What do all of these changes have in common?
By Sophia Bernazzani
blog.hubspot.com
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Is your SEO program working? Here’s how to tell
It’s common knowledge today that if you want to increase website traffic, you should be implementing an SEO campaign.
However, the execution of an SEO campaign is really only one part of it. What’s the point of investing in an SEO program if you have no idea how it’s performing?
By Nick Stamoulis
brickmarketing.com
Whether you're ready to commit to a complete solution now or you'd rather do things in stages, we are ready to discuss your ideas and tailor a solution to your requirements.
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Googlebot Crawl Budget Explained by Google’s Gary Illyes
“Crawl budget” is a term that gets thrown around a lot by SEOs without a clear definition of what it means.
In fact, Google itself doesn’t have a single term for defining what crawl budget stands for.
It’s loaded term made up of a lot moving parts. That’s why Gary Illyes, a Google Webmaster Trends Analyst, put together a fairly lengthy explainer on what crawl budget is and what it means for Googlebot.
By Gary Illyes
searchenginejournal.com
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11 Google Tricks That Will Change the Way You Search
Google Search's learning curve is an odd one
You use it every day, but still all you know is how to search. But the search engine has plenty of tricks up its sleeve.
Here's three of the most useful Google search tricks, from basic tips to new features just recently released:
- Use quotes to search for an exact phrase
- Use an asterisk within quotes to specify unknown or variable words
- Use the minus sign to eliminate results containing certain words
Read the full list here. Source: Jack Linshi
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Write Content with an SEO mindset
One of the most important components of a web marketing campaign today is to have a content marketing strategy in place
However, not just any content will do.
To make the most out of content efforts and ensure that content not only provides website visitors with the information they need, but also attracts the search engine spiders and delivers organic traffic to the website, it must be created with an SEO mindset.
Here are 5 things that must be done in order for content to improve SEO efforts, thanks to Nick Stamoulis from Brick Marketing:
- Content and SEO teams must work together
- Conduct keyword research
- Review existing keyword data
- Produce robust content
- Measure content performance
Read the full article here. Source: Nick Stamoulis
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