Honeyweb Blog / Seo
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
5 Bad SEO Content Tactics You Should Have Abandoned Already
Bad SEO content is comparable to a bunch of cockroaches invading a house.
They. Just. Won’t. Die. They’re hard to find and easy to miss. When you do see one, it scuttles out of sight before you can do anything about it.
And, if you let the problem get out of hand… Take a look at a few important facets influencing modern SEO
By Julia McCoy
searchenginejournal.com
Honeyweb are your local SEO marketing experts, contact us to discover how we can help your business.
3 Ways to Automate Google Ads Without Knowing How to Code
“The machines are coming, the machines are coming!” …
the tricorn-hat-clad PPC practitioner shouted as he sprinted up the idealogical tower of his web browser to ring the great bell of Twitter to warn the ignorant of impending invasion.
Silly mental image? Yup, so is the concern that automation is always something to be feared when it comes to PPC management.
By Kirk Williams
searchenginejournal.com
Honeyweb are your local Google advertising experts, contact us to discover how we can help your business.
Predictive Analytics in 2018: What’s Possible, Who’s Doing It, and How
In 2009, Netflix offered $1 million to anyone who could improve the quality of its recommendation engine by 10%.
It took two years, but a team finally won. Netflix paid the bounty—then ignored the code.
As it turned out, the enhanced algorithms “did not seem to justify the engineering effort needed to bring them into a production environment.”
By Derek Gleason
conversionxl.com
Honeyweb are your local conveersion marketing experts, contact us to discover how we can help your business.
20 Conversion Optimization Tips for Zooming Past Your Competition
Conversion optimization (CRO) is one of the most impactful things you can do as a marketer.
I mean, bringing traffic to a website is important (because without traffic you’re designing for an audience of crickets).
But without a cursory understanding of conversion optimization—including research, data-driven hypotheses, a/b tests, and analytical capabilities—you risk making decisions for your website traffic using only gut feel.
By Alex Birkett
unbounce.com
Honeyweb are your local SEO marketing experts, contact us to discover how we can help your business.
Your Guide to Selecting SEO Rank Tracking Tools
In the early years of SEO, ranking was the primary measure of success.
SEO professionals focused on ranking #1 for their desired golden keyword and relied heavily on rank tracking tools to monitor their improvement over time.
Over the years, SEO pros quickly learned that ranking alone is a poor indication of success.
By Benj Arriola
searchenginejournal.com
Honeyweb are your local SEO marketing experts, contact us to discover how we can help your business.
Should Your Brand Take a Stand on Controversial or Political Issues?
The unofficial slogan of most big businesses and top brands should be, “Look before you leap.”
So, marketers and agencies working for a large company or brand name product should probably take a much
Much closer look – at Nike’s decision to make Colin Kaepernick the spokesperson in a campaign that says, “Believe in something. Even if it means sacrificing everything.”
By Greg Jarboe
searchenginejournal.com
Honeyweb are your local brand marketing experts, contact us to discover how we can help your business.
A Complete Guide to Google Analytics
Peter Drucker once said, “If you can’t measure it, you can’t improve it.”
Without data, it is impossible to show what affect your SEO strategies are having.
Tracking performance and progress makes analytics invaluable to marketers.
By Anna Crowe
searchenginejournal.com
Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.
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